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Berlin Fashion Week
Michael Michalsky organizes his StyleNite every year. Since 2007, he participates in Berlin Fashion Week with his show. That some people wonder if it is for haute couture or rather entertainment, plays for him rather a secondary role …
Michael Michalsky likes to be right. Anyone who regularly watches "Next Top Model" in Germany knows it, but it also becomes especially clear when he talks about the direction of his brand, the world of fashion in general and Berlin Fashion Week in particular. "In 2007, I showed male and female looks in my show at the Rotes Rathaus – and at that point, I had to listen to all sorts of allegations about it," he says. he. Or: "I've already connected sportswear and haute couture, while they were still totally separate worlds." And yes, he is right.
The days when Michalsky was the creative director of Adidas have long gone, but that has only boosted his business acumen and sense of cooperation that are even more ambitious to him. For example, he has a collection of sunglasses with Mr. Spex this year, his collection of capsules for the online store About you is entering another round, the fragrance of Michalsky has been launched, and so on. Even those who dismiss him as frivolous because of his involvement in Germany's "Next Top Model", can not deny him that his reputation does him one thing: a business genius, to use the banality of the German market fashion knows.
The fact that his brand works so well economically through licenses and cooperations gives him the opportunity to manage the collection presented at Fashion Week as artistically and freely as he wishes. And that was the idea behind Atelier Michalsky, as the line is officially called, since its launch last year. The Berliner deliberately shows them only once a year, so regardless of the seasons, and only men and women together. This season, Michalsky was inspired by boxing – his statement of the general obsession with sports fashion. A statement very elegant, freely interpreted
But his creations are remotely linked to sportswear: a red satin dress, embroidered with angular sequins on the top, vaguely reminiscent of typical boxer dresses, red satin shorts too. the boxer shorts are modeled, there are also, and the corsets are equipped with contrasting laces, as we know boxing gloves. And of course, the shoes: All models wore only sneakers – again, Michalsky entered a cooperation, namely with Pony, a label that became famous with his boxing boots in the 70s – even Muhammad Ali wore them. "After these thick sneakers, which we currently see everywhere, come filigree shapes," predicts Michalsky, and of course he'll like it, if he'll be right in a year or two.
Speaking of Muhammad Ali: The legendary boxer this season is Michael Michalsky's moodboard. The boxer, who was much more than that, the hero of a generation, a symbol, inscribed in the motto under which Michalsky puts his collection: "Dream Again". He also has an important political message: "In the world, he has gone through so much harm and harm – that I wanted to create something positive," he explains, although his collection is obviously not political. It's probably also a question of what Michalsky has already dreamed of, to remember that success is not obvious.
Another picture found on Michael Michalsky's moodboard is the famous portrait of Basquiat and Andy Warhol (with boxing gloves). He likes the approach of Warhol's pop culture, it's clear, and also, the desire to reach the masses. The staging of the show, the StyleNite, Michalsky is therefore particularly important, with live and as a party. "I've always done it, and now everyone does it," he says. That he is at the forefront of fashion, that he succeeds, that some find this trash – it does not matter to him too much. He finally did the first
See the entire collection in the gallery!
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