T-Mobile gives customers a free year of Apple TV +

For a few years now, wireless carriers in the United States have been offering their customers all kinds of video and music giveaways. Verizon (Engadget’s parent company) recently offered free Disney +, Apple Music, and AMC + subscriptions, while T-Mobile has long offered customers free access to Netflix. Today, T-Mobile is adding another giveaway to its offerings: Apple TV +. From August 25, customers of the operator’s Magenta or Magenta Max plans (as well as some legacy Sprint plans) will receive one year of free access to Apple TV +.

If you are already paying for Apple TV +, you can still take advantage of this offer. It will simply add a year of free access and suspend billing until the trial ends. If you haven’t used Apple TV + yet, it’s naturally available on pretty much all current Apple hardware, but it’s also available on quite a few third-party set-top boxes, game consoles, and TVs.

The move comes as Apple itself has reduced the length of its free trials of Apple TV +. Since launching the service, Apple has offered one year free to anyone who purchases new hardware from the company, and has extended that free period several times. But lately people have noticed that Apple is finally charging them for the service, and the free trial period has been reduced to three months. It’s still pretty generous, but all of these changes indicate that Apple wants to start raising money for Apple TV +. Unless, of course, you have a T-Mobile subscription, in which case now is a great time to start your Ted lasso frenzy.