That's the thing about influencers. Of course, they could promote the phone that they have just received for free, but you do not know if they actually use it as a daily driver. Unless of course they will not mess.
Spotted by YouTube star, Brands Brownlee (via AppleInsider), a tweet sent by a T-Mobile influencer named Kimberly Sandoval was supposed to promote the all-new OnePlus 7 Pro. Sandoval's tweet reads like a Hallmark card sent to the new T-Mobile exclusive. "I'm crazy in love with my new # OnePlus7Pro !!!" she tweets, adding that her favorite part of the new handset is the popup selfie camera (which alone should thrill fans).
The tweet, sent last Wednesday, mentions that the OnePlus 7 Pro is available at T-Mobile in San Francisco. Since then, the carrier has extended the distribution to its entire retail system and the phone can also be purchased online from the carrier. Sandoval included the #officiallyswitchedandandroid hashtag and included some selfies that she had taken to the T-Mobile signature store in San Francisco. But how was she "official" her move to Android? Not very good, judging by the metadata on the tweet showing that it was written on an Apple iPhone. Sacred mix signals Batman.
The tweet was eventually deleted and republished without the metadata and finally Sandoval deleted all of his Twitter account and replaced it with a new one. Her new Twitter account is "locked" or protected, which means only people she authorizes can access it.
The same thing happened unlike Apple last year in a tweet that was also spotted for the first time by Brownlee. Whoever sent tweets to promote a holiday EP Ariana Grande for Apple Music apparently did it with an Android phone. Yes, Apple has an Android app for its music, but it's not a good idea for the company. And last December, the eagle-eyed Brownlee again found a gap on a promotional tweet. This time, it is the Indian unit of Samsung that has made the wrong step by sending a tweet on the ultra-wide camera Galaxy A9. The content of the message was perfect, but it was composed and shared from an Apple iPhone.
The promotion of a OnePlus 7 Pro by an influencer who officially switched to Android was carried out with the help of an Apple iPhone
The most egregious blunders occur when it is proved that a strong statement is a lie almost immediately. For example, Sandoval's "#officiallyswitchedandandroid" hashtag seems extremely bad if you consider that the words were typed on an iPhone. And last September, Bollywood actress Anushka Sharma posted a tweet with pictures of her dog. This was to promote the exceptional rear camera on the Google Pixel 2 XL. Sharma is also declared on #TeamPixel even though the tweet was sent to the help of an iPhone.
For the promoters of a new phone and the manufacturer, the optics do not look good
Now, there might be an innocent reason for these mistakes. Perhaps the person who composes and sends these tweets is an assistant or a third party who adopts a platform different from the one originally promoted. But even if this is the case, the optics does not look good for the person (or the company) whose name appears on the actual account and on the products being promoted.
Here is a final example, and again, the pixel is involved. In 2017, KISS bassist and reality TV superstar Gene Simmons collaborated with Google on a series of cases for the Pixel and Nexus models. These "Live Cases" had a design related to KISS and were accompanied by matching wallpapers for the phone. So, Simmons, the business man par excellence, sent a tweet to promote the new accessory. There was only one problem you can already guess, I'm sure. the tweet was created and sent to the help of an Apple iPhone.
Here is a word for the wise man that every influential person must consider. If you receive a new phone to promote and plan to tweet how awesome it is and you change platforms, use at least this phone to type and send this tweet.
