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Today, T-Mobile and Viacom have announced the signing of an agreement to integrate Viacom's channels into the new T-Mobile TV that will be launched later this year.
"Viacom represents the best of the best and most popular brands on cable, making it a great partner for us!" Said John Legere, CEO of T-Mobile. "Television programming has never been better, but consumers are fed up with rising costs, hidden fees, poor customer service and non-stop BS services. And Macgyvering together a bunch of subscriptions, apps and dongles is not much better. That's why T-Mobile's mission is to give consumers a better way to see what they want, when they want it. "
"We are excited to partner with T-Mobile to create a new entertainment service that represents a significant evolution in the public's consumption of our content," said Bob Bakish, Viacom President and CEO. "Today's announcement marks a major breakthrough in our strategy to accelerate the presence of our brands on next generation mobile platforms and platforms." We are excited to partner with T-Mobile to provide millions of subscribers with access to our networks and more choices in a new service that will be different from any other on the market. "
The details are still very clear on the new T-Mobile TV, but it is the first major content partner to subscribe to the new service.
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