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Apple's iPad shipments to Europe, the Middle East and Africa (EMEA) remained stable in a declining tablet market, with the company's market share increasing significantly as most companies experience a decline important of their sales.
IPad shipments from one year to the next increased very slightly in the second quarter, at a time when the tablet market fell by 11.7% …
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According to IDC, Apple's share of the EMEA tablet market increased from 21.9% in the second quarter of 2018 to 25.1% in the same quarter of this year.
The company said that discounting the long-awaited mini iPad was a factor, while most competitors were suffering.
Apple has maintained its leading position in the EMEA market with a detachable, floating neighborhood and the resurrection of the mini. Samsung has declined but continues to expand its high-end Android tablets across the region, underscoring its greater focus on profitability. Huawei contracted as the shockwave of the ban in the US intensified in the second quarter and had a negative impact on consumer confidence in the brand, especially in Western Europe. Huawei, however, retains third place and wins leadership in the CEMA region. Lenovo, continuing to focus more on tablets, recorded another sharp decline.
Although the iPad mini has not been updated with Face ID, it remains popular with consumers who favor portability over screen size and that sells well on the market. business market. It is widely used by commercial customers for everything from order taking in restaurants to carrying out inventory inventories.
Samsung saw its tablet shipments fall by 13.4%, a decline similar to that of Lenovo (13.2%), while Huawei dropped 19.6% year on year.
While Apple was expanding its lead in a declining market for tablets, Amazon also announced excellent news. The e-commerce giant was the biggest gainer in relative terms, recording growth of 53.7% thanks to the update of its range of very affordable Fire tablets. Fire Shelves are a popular choice for kids and anyone looking for a low-cost tablet for basic or occasional use, starting at $ 50.
The 7th generation iPad is expected to further boost iPad sales, bringing the screen size of the entry-level tablet from 9.7 inches to 10.2 inches. The low-end device also benefits from Smart Keyboard support for the first time.
"The new iPad brings even more value to our most popular and affordable iPad model, with a larger Retina display of 10.2 inches, support for Apple Pencil and, for the first time, a full-sized smart keyboard, "said Greg Joswiak, vice president of Apple. product marketing. "The new iPad has been designed to work with iPadOS. It introduces powerful new ways to multitask, manage and tag documents, use Apple Pencil and display more information at a glance on a redesigned home screen. This new iPad with iPadOS takes everything people love from our most popular iPad and makes it even better to create, learn, work and play. "
IDC reported in July that Mac shipments had increased 10% in the second quarter, but had indicated earlier this week that iPhone shipments are expected to fall by 2.2%, as customers expect 5G models.
Photo: Shutterstock
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