Taco Bell’s new restaurant has two drive-thru for the coronavirus era



[ad_1]

The most significant difference is the size. Taco Bell is reducing the number of seats in the dining room and adding a second drive-thru lane dedicated to pickup orders made on its app. The “Go Mobile” concept will debut next year.

A rendering of the new restaurant model from Taco Bell.

“The evolved restaurant is uniquely designed so that customers can pre-order through the brand’s mobile app and enjoy the Taco Bell experience in a frictionless manner,” the company said in a statement Thursday.

The design responds to changing ways that consumers have started ordering fast food since the start of the pandemic. Digital controls and drive-thru have exploded in popularity for virtually every channel, including Chipotle (CMG), Mcdonalds (MCD) and Starbucks (SBUX).
Owner of Taco Bell Yum! Brands (YUM) said it was serving 5 million more cars through the taco chain’s drive-thrus compared to the same time a year ago. It also said digital orders for all of its brands, which include Pizza Hut and KFC, reached an all-time high, rising from $ 1 billion to $ 3.5 billion from the same quarter a year ago.
A rendering of Taco Bell's new concept, which has two drive-thrus.

Other features of the “Go Mobile” restaurant include the addition of curbside pickup for contactless pickups and “bellboys” – masked employees posted outside taking customer orders on digital tablets. Customers can still enter the restaurant and order at the counter.

Taco Bell rival Chipotle recently opened its 100th drive-thru restaurant called “Chipotlane”. These sites saw 10% higher sales in the second quarter compared to Chipotles without drive-thru. Approximately 60% of its new locations planned this year will have drive-thru.

[ad_2]

Source link