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Update: Not surprisingly, Tag Heuer has now unveiled its Tag Heuer Connected x Super Mario watch, a limited edition piece that will retail for $ 2,150.
The new version is actually a special edition of the Tag Heuer Connected, a digital watch that uses Android’s Wear OS technology (thanks, VGC). On the Tag Heuer website, visitors visit the watch features, which include special animations that change as you reach certain activity milestones, different watch faces, and access to all of the Google Suite widgets. such as calendar, emails, etc. .
On Instagram, Tag Heuer explains how to get your hands on it:
Unveiling of our new collaboration which will undoubtedly bring the worlds of watchmaking and gaming into new territories! Iconic Nintendo character Mario takes over the TAG Heuer Connected with a new limited edition watch in a bold and creative style.
Available for purchase on July 15, at the right time for you: Japan 10:00 am local time, Europe 10:00 am Geneva time, US 10:00 am Washington time. And 2 hours before for priority subscribers.
The Tag Heuer Connected x Super Mario watch will be limited to 2,000 units and will be on sale exclusively in select stores and on the Tag Heuer website from July 15.
Original article (Friday, July 9, 2021 at 11:00 a.m. BST): Luxury watchmaker and fashion accessories brand Tag Heuer has teased a new and surprising collaboration with none other than Super Mario.
Very little has been revealed about the collaboration so far, but what we do know is that an exclusive, limited-edition product is expected to be available in Early Access next week. You can register on the Tag Heuer website to access this advance list if you wish; the page features a countdown to the big reveal, along with an image of the Mario case featured above.
The collaboration was also teased on social media [Update – original tweet deleted, new tweet embedded]:
Are you intrigued? Assuming this is a luxury Mario watch, are you going to keep an eye on this early access list? Let us know your thoughts in the comments.
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