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Taika Waititi start again. Waititi, the man who gave us glorious gems like Wilderpeople Hunt, Thor: Ragnarok, and What we do in the shadows, found time in his increasingly busy schedule to do one of the best commercials I’ve seen so far in 2020. Grab a tissue because Waititi’s commercial for beverage giant Coca -Cola’s pretty much the sweetest thing since, well, Coca-Cola.
November is the start of the holiday season (I don’t make the rules, I just follow them) and that means it’s time for the Christmas-themed ads to start rolling out. The Waititi ad is one of the first big ads to come out and helps put us in the holiday spirit. Without spoiling the twists and turns of this two-minute commercial, Waititi manages to create a compelling story about a father trying to get his daughter’s letter for Santa Claus to the bearded resident of the North Pole just in time for Christmas. You’ll want to grab a handkerchief because this ad drops any craziness Waititi is prone to and leans heavily on the mildness of the season. Look, I know the Waititi ad is always there to do one core thing – sell us a product – but if we can’t also appreciate it as a heartwarming streak, then we deserve to have some smut in our stockings.
You can watch the heartwarming Coca-Cola ad from Taika Waititi below. To find out more, find other Waititi projects, including Thor: Love and thunder.
Allie Gemmill is the Weekend Contributing Editor for Collider. You can follow them on Twitter @_matineeidle.
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