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Twenty-eight years after leaving the US market, the imminent return of Peugeot is announced. It has been almost three years since we know that the PSA Group, recently reinvigorated, plans to gradually increase its presence in North America and ultimately offer French cars retail, but until Monday, the brand exact in the foreground of this plan remained a mystery.
I do not wonder anymore. The last French brand proposed for sale in North America will be the next one offered for sale.
The news has been updated in the builder's Push to Pass strategic plan. With the efficiency achieved and new markets in sight, phase two of the plan is underway. Do not expect tricolor decals.
The North American return of the builder is a work in progress. The first step is the continued expansion of PSA's Free2Move mobility effort, which landed for the first time in Seattle in 2017. Vehicles destined for the US and Canadian markets must be designed and built with consideration in mind. regulations of these countries, and the approval process seems to have started already. PSA will need locations for sales and service. According to last year's reports, the automaker will likely opt for a network of traditional franchised dealers in 15 states and four provinces.
Until PSA indicates otherwise, the latest arrival date is always 2026.
according to News from the automobilePSA director Carlos Tavares said the first vehicles destined for the United States would be from factories in Europe and China. PSA says other markets are getting their own PSA brand, with India getting Citroën vehicles and Russia getting Opel products.
In its first race in the United States, Peugeot's sales peaked in 1984, dropping sharply in subsequent years. Its last year on the market, in 1991, only 3,555 Peugeot left the lots. PSA does not take chances, as the name of the game is slow and cautious.
[Images: Peugeot]
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