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EVERETT, Wash. – The Boeing (BA) 787 Dreamliner has opened 180 new markets for aerospace giant customers over the past six years, according to Randy Tinseth, vice president of marketing at Boeing.
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While the 787 entered commercial service in 2011 with years of delay and development costs exceeding $ 30 billion, lighter composite materials and advanced engines were transforming the cost analysis -benefits of intercontinental travel by plane. "They bring a mix of size, efficiency and operating costs that allows our customers to open new roads that have not been profitable with older aircraft," Tinseth recently told IBD. at the massive Boeing factory near Seattle.
The explosion of new roads also confirmed Boeing's bet more than a decade earlier as more direct point-to-point trips would lead to demand. Meanwhile, his rival Airbus (EADSY) has invested about $ 30 billion in his superjumbo A380, betting that the model "hub-and-spoke", in which passengers would stop at the most efficient airports , would continue.
Airbus has since responded to the 787 with its A350-XWB and is struggling to maintain demand for the A380. But its narrow-body A320neo also allowed new intercontinental flights, forcing Boeing to find an answer in this category
Here are five surprising new direct routes for the 787:
Chengdu, China In Addis Ababa, Ethiopia
Trips to Chinese cities of the east like Beijing and Shanghai have always been popular. But now the 787 has opened routes into western China deeper into the country's interior.
Although little known to Americans, Chengdu, the capital of Sichuan Province, is more populated than any American city. Passengers can now travel to Chengdu from LAX Los Angeles and JFK to New York, thanks to the 787 Hainan Airlines fleet.
There is also an Ethiopian Airlines flight from Addis Ababa, Ethiopia, to Chengdu as China expands its presence in Africa, "Long and thin roads … like secondary markets in the United States or in lesser known cities in China, they are growing about five times faster than the markets of these major crossroads, "Tinseth
The 787 also allowed new flights to second-tier cities in the south-east of China, such as Shenzhen, Fuzhou and Xiamen.
Perth, Australia In London
In March, Qantas Airways launched the 9,000 nautical miles non-stop flight on a Boeing Dreamliner. It was the first direct air link between the two continents. And the flight is the third longest commercial flight in service as well as the longest Dreamliner flight in the world.
Airlines also use Airbus offers for long-haul flights. Singapore Airlines will relaunch a Singapore-to-Newark flight, N.J., in October with the Airbus A350-900ULR. Singapore Airlines has already served this route in a less efficient Airbus A340-500. The high cost of operating the distance of almost 9,000 miles forced the airline to abandon the road in 2013.
Tinseth said he hopes that eventually there will be a flight from Sydney in London. But the road is "very long".
Other innovations on the 787 help to make long-haul trips, such as the ability of the aircraft to optimize the humidity levels in the cabin.
"The efficiency has made the difference and frankly, the passenger experience of these new aircraft like the 787 offers customers the opportunity to be more comfortable," he said. said Tinseth
London To New Orleans
There were already direct flights between London and most major American cities. before the beginning of the Dreamliner. But when it comes to secondary cities with high passenger volumes, New Orleans ranks near the top. "There are enough people in London and people who connect across Europe who want to go to New Orleans, but the rates are not high," said Seth Kaplan, managing partner of New Orleans. Airline Weekly. Most vacation travelers are not the most lucrative business travelers.
With a fairly large number of travelers who want low fares, taking a bigger and more expensive plane would not make any economic sense. a plane with only a modest number of seats that could fly a very long distance and do it with an excellent economy per seat kilometer, "said Kaplan. Lauderdale, Fla., In Barcelona; Oakland to Copenhagen
Cheap carrier Norwegian Air Shuttle flies between Ft. Lauderdale, Florida, and Barcelona in Spain. Norwegian also serves Oakland, California, from Copenhagen, the capital of Denmark.
Kaplan noted that it is less expensive to operate from Fort airports. Lauderdale and Oakland against their neighbors like Miami and San Francisco.
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