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The blazing temperatures in the Northeast and Midwest probably contributed to fueling the boom, with the newcomer of the Independence Day, The First Purge.
There were major box office fireworks on July 4th this year, with revenue having reached its highest level in five years, up 29% from 2017. [19659003] reasons for the exposure stronger than usual. On Wednesday, heat warnings and heat warnings affected more than 94 million people
The independence day is historically a mix when it comes to film, with many consumers otherwise engaged . According to comScore, day ticket sales amounted to $ 43.5 million, compared to $ 33.9 million in 2017, $ 40.9 million in 2016, and $ 40.9 million in dollars in 2016, which allowed Universal to open The First Purge . $ 37.2 million in 2015 and $ 37.9 million in 2013. In 2013, revenues reached a record $ 63.1 million on July 4, thanks in large part to the $ 24.5 million earned by Despicable Me 2 . Jurassic World: Fallen Kingdom ($ 11.5 million), Incredibles 2 ($ 9.6 million) and The First Purge, which displayed a gross opening of $ 9.3 "In the midst of a hot summer movie season, the film's air-conditioned sanctuary is attracting even more cinephiles who seek to refresh themselves while enjoying the latest offers Hollywood films offer Hollywood. "says Paul Dergarabedian, comScore." Back in the day, the "air-conditioned comfort" of the cinema was a big selling point when AC was rarer in the average home. "[19659003OnJuly42017 Despicable Me 3 took $ 12.7 million, but after that, there was a big drop. Baby Driver came in second with 4.4 millions of dollars, followed by Wonder Woman with 4.1 million dollars
Universal and Blumhouse The First Purge chose to open mid-week to take a leap on Ant-Man the Wasp which begins its run Thursday night before opening everywhere friday.
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