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Kenya needs to raise its production standards and increase its marketing to counter the similar efforts of its neighbors competing for the British market, the latest state of trade and investment.
The latest study of exports from the Overseas Development Institute (ODI) of the rest of the world to the United Kingdom grew by 15% in eight years until 2017.
Kenya lost all three main exports to the same destination during this period.
Standards
"Kenya has lost its competitiveness vis-à-vis other countries and this needs to be corrected by improving its standards, improving the marketing and branding of its products and making them more competitive. diversifying, "explains Dirk Wellem Te Velde.
According to data from the International Trade Center, the value of Kenya's exports to the United Kingdom decreased from 50.3 billion shillings in 2009 to 37.6 billion shillings in 2017. [19659008ThereportshowsthattheshareofKenyaninBritishimportshasfallenfrom16percentin2011to7percentin2011-2014asvegetablesandflowersaremorelikelytobecompetitiveinneighboringcountriesthaninthepastImprovingtheSystemsofUniversityMarketingandFormalCompliance
Diversification
"Lack of diversification has reduced Kenya's competitiveness: Rwanda, Ethiopia, Tanzania, and Côte d'Ivoire have all gradually been eating Kenya's market share. in the United Kingdom, "said Mr Velde in his report.
He added that in some cases the country was unable to meet maximum limits. Limit requirements in exports such as beans, neighboring countries capitalized on to gain share.
Kenya's three main exports to the United Kingdom are tea and beans. But between 2012 and 2016, its total value of tea imported from the UK decreased by 0.9% while Rwanda jumped by 20.6%.
During the same period, the value of fresh roses and pimples in Kenya decreased by 2.3% In 1965, the value of fresh or chilled beans exported to the United Kingdom fell by 12.2 percent, while that of Kenya was 12.2 percent
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