[ad_1]
Will be specialized in mobile and digital titles for fans "accustomed to enjoying current touch points with their favorite sports"
Share this article
Another new publisher has emerged, this time only focused on sports offers.
The Californian company Nifty Games was created earlier this year and has finalized its first round of financing of $ 3 million. The company will specialize in "totally free digital and mobile experiences for sports fans" and hopes to focus these titles on famous leagues, brands and players – although no partnership has been announced so far. this time.
The publisher was created by CEO John Middleton and Product Manager, Pete Wanat. Middleton has over 20 years of industry experience, having worked for Mad Catz and Pulse Entertainment, while Wanat is the former vice president of production at Universal's gaming division, where he participated in launch of the hit movie "Despicable Me: Minion Rush".
Pete Wanat, Nifty Games
For their new venture, the two leaders hope to "build a unique set of more accessible sports games," according to Wanat. GamesIndustry.biz that some of the current offers are too complicated to reach a mass audience.
"We grew up playing with Mike Tyson's Punch-Out, Maddens, FIFA, NHL and RBI Baseballs," he said. "That's what made us love the sports games we already liked. Even before the sophisticated cameras and realistic photo graphics of current sim sports games, these early games captured the essence of real sports without being a travesty.
"We want to return to the basic spirit of sports games – not in a retro style, but in a modern atmosphere without the need for a mastery game to play.
"We are confident that our games will appeal to long-time athletes and more casual fans, and will attract a much larger audience without the need to learn complex books or complex commands, while ensuring that the nuances required are captured." by sports fans. "
John Middleton, Nifty Games
At the same time, Middleton said that focusing solely on sports titles would give Nifty a "unique advantage" in a market that had so many new publishers, thanks to the broad fan base that many sports leagues have already created over the decades.
"Sport fans today often enjoy permanent touch points with their favorite sports, and what happens on the court, on the court or in the ring is the reason passion of true sports fans who permeate their lifestyle and sports games feed this community. "
"Our goal is our strength, creating games for broad communities of enthusiastic fans for the sport.We plan to take advantage of this ongoing relationship with real sports." Unlike other genres of games that are generally based on fictional creations, we will find it easier to identify our market and fewer barriers to familiarize our fans with our games.It is a huge value in the current mobile market.Our interest in sports games allows us to pay attention to players who are most likely to play our games on a long-term basis. "
AXiomatic Gaming, which is already heavily invested in esports and owns Team Liquid, is at the forefront of investments in Nifty Games. The company is deploying its own efforts to connect the world of sports and video games, thus attracting the attention and investment of basketball superstar Michael Jordan.
Defy.VC and March Capital Partners, as well as investors in gaming, such as Craig Fletcher, former Multiplay executive, Trevor Wright of Iddom Games, Idea Games, Kai Huang of Red Octane and Abhay Parek of Discord join aXiomatic to support Nifty.
Nifty Games even got the investment from the team owners of the five major North American sports leagues.
"We are fortunate to have such a great group of people who believe in the work of Nifty Games," Middleton said.
Source link
