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Kellogg's will adopt a "traffic light" labeling for most of its grain packages early next year, after consumers said the color-coded system helped them choose healthier foods.
The food giant announced that voluntary labels would begin to appear on breakfast cereal packages exclusively for sale in Britain: Coco Pops, Crunchy Nuts, Corn Flakes, Rice Krispies, Frosties and Special K from January.
Boxes sold in a number of European countries where color labels are not well known will not have the new design, leaving just under 80% of Kellogg cereals sold in the UK and Ireland under traffic light system.
Traffic light labels indicate whether sugar, salt, and fat levels are high, medium, or low using red, orange, and green colors, and are based on the amount per 100g.
Kellogg's chief executive in the UK, Oli Morton, said the move follows a survey of 2,000 Britons to ask for their views on labeling.
Mr. Morton said, "In simple terms, they said we should change and adopt a colorful solution because they want help in making healthy decisions, we have listened and we are acting now."
Traffic light labeling was formally adopted by the UK government in 2013, and food companies and retailers are encouraged to use the system voluntarily since then.
Earlier this year, the consumer group Which? called for mandatory traffic signal labeling after Brexit, warning that inconsistent information about popular breakfast cereals for adults could mislead buyers as to the amount of sugar, salt and fat that they contain.
Many own brands of supermarkets use the color scheme, but which one? Giant manufacturers such as Kellogg's were lagging behind and left consumers who were trying to eat healthier in the face of a staggering array of nutritional data and portion sizes.
His researchers analyzed 31 cereals, porridges and granolas and found that they could contain more than three quarters of the maximum daily recommended amount of free sugars by an adult – the actual sugar level not being shown on the chart. 39; packaging.
Sue Davies, who? The strategic policy advisor said: "Although this is a very positive move by Kellogg, it should apply to all of the brand's products sold in the UK and Ireland, not just 80% .
"The government should now use Brexit as an opportunity to introduce legislation mandating the labeling of traffic lights as part of an approach based on high food standards and aimed at improving health and well being." -being of the country. "
Dr. Alison Tedstone, Chief Nutritionist at Public Health England, said, "Clear information is the foundation of healthy choices, so we are delighted that Kellogg is adding traffic lights to its labeling on the top of the package. .
"This announcement underscores the importance of helping consumers make informed choices and we hope other companies will follow suit."
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