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The € 35 million program, Market Access Upgrade Program (MARKUP), is funded by the EU under the 11th European Development Fund. The program will be implemented over a period of four years under the general supervision of the East African Community Secretariat (19459004) . Two of the most important technical partners are the International Trade Center (ITC) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). Agribusiness firms in EAC countries are expected to benefit from greater business opportunities in the East African and European markets through this new EU initiative. Unveiled last week in Arusha, Tanzania, the program is expected to help small and medium-sized enterprises (SMEs) in the region improve access to EU markets and increase inter-regional trade. According to the secretariat, MARKUP aims to support East African SMEs specialized in various sectors, including avocado, cocoa, coffee, horticulture, spices and tea. Interventions will focus on the identification and removal of barriers to trade; improve competitiveness; reinforcement of added value for selected priority sectors; ensure compliance with international regulations; provide access to trade finance companies; and support the identification of opportunities for trade and foreign direct investment.
Source: exchange.co.tz
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