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The founder of MoviePass is back and this time he is not kidding.
MoviePass co-founder Stacy Spikes has launched a new startup, PreShow, that uses an economic model A mechanical orange: The company's new app allows you to win free movie tickets, as long as you spend 15 to 20 minutes using eye tracking technology to make sure you do not look away.
Unlike YouTube ads, which can be ignored after a few seconds or blocked with a third-party extension, PreShow requires your attention. According to Engadget, to use the application, you need to connect with the Apple FaceID.
And you can not just go away or let your attention go astray – the app is watching you to make sure you pay attention.
To win movie tickets, you must keep your eyes in the frame and watch your screen for the duration of the advertisement. Look elsewhere or put down your phone and a red frame will appear, pausing the ads until you give in and come back.
Spikes says it's not considering licensing the technology to broadcast ads outside of PreShow, reports Engadget.
But that does not mean that executives do not plan to cash out funds. At the moment, the app still collects contributors via a Kickstarter. Once published, it is possible that the application, which once again requires people to watch a series of TV episodes, is only available by monthly subscription.
This article was originally published by Futurism. Read the original article.
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