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A new report predicts that the smart speaker market will continue its torrid pace of growth with Google and Amazon fighting for dominance and Apple stuck in a distant third place.
According to Canalys, the number of smart speakers used will Canalys predicts that the market is expected to more than double to reach 225 million units by 2020.
Along the way, the leader the Amazon market continues to see its market plummet, says Canalys. The company supplies Amazon Echo devices around 50% of the installed base in 2018, but by 2022 it will fall to 34%. To the same extent, Google's Home will grow from about 30% to 34% in 2022 – at the same time as the two giants.
Meanwhile, Apple's HomePod records only 4% of the space of smart speakers. should reach about 10% by 2022.
Notably, the company does not bust numbers for Sonos, the speaker company that is trying to make a run on this market and comes to file an IPO application
. The rapid growth of the installed base of smart speakers is itself an engine of growth, "said Ben Stanton, analyst at Canalys." Amazon and Google are desperately trying to prove the scale and reach of their platforms to developers. "
Like other emerging platforms, the fight for supremacy in the category of smart speakers will attract more and more developers, said Canalys, Google and Amazon. will fight for their market share to prove their worth and will reach these developers, whose creations will help create the attractiveness of devices for new customers and new markets.
The Chinese Market
Canalys notes that the United States is currently the largest market by far with 73% of all units at the end of 2017. China has only 3%.
But at the end of 2018, Canalys s & # Expects from the United States United will fall to 64%, while China will rise to 10%, a sign of how quickly the market interest in this country is rising rapidly. Siting on this market will be essential for Apple, Google and Amazon, but they will also face intense local competition.
"China is still an emerging market for smart speakers, but it's a sleeping giant" analyst Hattie He in a statement. "Local players, such as Alibaba and Xiaomi, are investing heavily … China has enormous potential, with more than 450 million households, more than three times the number in the United States."
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