Apple claims that the iPhone XR is its best-selling iPhone since its launch

Apple's iPhone XR has been selling the iPhone XS and the iPhone XS Max every day since the colorful and cheaper phone arrived on the market last month.

Greg Joswiak, vice president of product marketing at Apple, told CNET in an interview Wednesday that the device was "our most popular iPhone every day since the day it's available."

Apple unveiled its three new iPhones in mid-September and started selling the iPhone XS at $ 999 and the iPhone XS Max at $ 1,099 on September 21. He did not start selling the iPhone XR at $ 749 until a month later, October 26.

The news comes amid concerns over demand for the iPhone. Apple's financial results for the fourth quarter of early November showed that it was perhaps struggling with a case of iPhone fatigue – but this still forces people to shell out more and more money. Money for the phones that they buy. Apple said it did not sell as many iPhones as analysts expected in the quarter ended Sept. 29, and that its revenue is expected to be weak for the December quarter. Apple has also announced that it will no longer detail the unit sales of its iPhone and other major devices, which is a reversal from its strategy since the launch of the product.

Then last week, The Wall Street Journal reported Apple has reduced production orders in recent weeks for the three models of iPhone 2018.

This has led some people to fear that iPhone sales will not be as strong as in the past. Apple's quarterly results include the first two weeks of sales of the iPhone XS but do not include sales of the iPhone XR.

Joswiak declined to comment on the magazine's report or demand for the iPhone in general beyond repeating that the iPhone XR was "the most popular and best-selling iPhone" since its launch on the market.

Apple's shares have fallen about 20% since the company announced its quarterly results. The decline means that Apple is no longer worth a trillion dollars, a level reached in August. It also gives Microsoft and its growing stock the opportunity to become the largest publicly traded company in the world.

Earlier this week, Apple's shares slid further after President Donald Trump said that he can place tariffs on iPhones and laptops imported from China. Joswiak declined to comment on the impact of pricing on iPhone prices for consumers.

Apple shares rose 2.9% Wednesday to 179.32 dollars.

World AIDS Day

In addition to information on the demand for the iPhone XR, Joswiak also announced Wednesday that Apple was once again trying to do a lot for World AIDS Day, to be held Saturday. The company will pay $ 1 for every purchase made by Apple Pay in an Apple Store, Apple.com or through the Apple Store app from December 1 to 7, and plans to have 125 Apple Red Store logos redeemed at the Apple Store. honor of the day.

Saturday marks the 30th anniversary of the first World AIDS Day. The event stems from the 1988 World Summit of Ministers of Health on the AIDS Prevention Program. Every year since then, United Nations agencies, governments and businesses have come together to raise public awareness of HIV and AIDS.

Apple has been actively supporting work on HIV / AIDS for more than a decade. Over the last 12 years, he has created vivid red features – and redistributed a percentage of the proceeds – to Red, a nonprofit organization created by U2 leader Bono in 2006. During this period, Apple has raised more than $ 200 million through the sale of its product. Red goods, said Joswiak Wednesday. Joswiak declined to say what percentage of Product Red's product sales goes to the nonprofit.

"Not only does every purchase bring us closer to a generation without AIDS, but every dollar equals five days of life-saving medicines," he said.

A year ago, Apple said it had helped raise $ 160 million from the sale of its Red products to provide the equivalent of 475 million days of life-saving drugs. Red gives the money raised from Apple and other companies – more than $ 500 million since its inception – to the Global Fund, a nonprofit organization that offers prevention services, screening, treatment, counseling and care for HIV / AIDS patients in developing countries.

Last year, Apple also made donations to Red from Apple Pay purchasesand there was a special tab "Today" in his App Store that contained stories about HIV / AIDS. King, the maker of the famous matching game Candy Crush, has also proposed limited edition bundles in which all revenue from in-app purchases will go to the Global Fund. Apple does not do any special Red promotion on the App Store this year, said Joswiak.

In addition to red logos in 125 Apple Store, Apple will put red stickers in 400 other stores, he said.

The company usually launches red versions of its iPhones several months after their first commercialization, including for the iPhone 7. He never created a red model of his iPhone X last year, but launched the iPhone XR with a red model the same day it went on sale.

"It's the first time that a red iPhone is offered at launch," said Joswiak. "This has been an extremely important partnership for us – it's hard to think of more important calls than to sell products that save lives."

Joswiak declined to say whether Apple will later introduce a red iPhone XS or XS Max.

The iPhone XR "is literally our most popular product and our most popular iPhone that we make available" for the Red product, he said.

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