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Since the early days of iOS, Apple has kept a close eye on the relationship of its users with applications. The very first iPhone, of course, only came with a dozen preinstalled software: you could not add more, you could not delete the ones you had.
Over the years, Apple has relaxed some of these restrictions. . You can first add new third-party applications. Later, developers could even create and sell software that rivaled some of these default options. More recently, you have even been able to delete some of these built-in applications. (Adios, Stocks!)
But only a few restrictions remained. Obviously, the prohibition to install software from any location other than the company's App Store. I do not take any particular problem with that; the prevalence of malware and security vulnerabilities these days means that you can not be too careful, and Apple's approach has proven its merit.
That said, Apple can still afford to relax its rules: let users choose default apps for tasks such as mail, calendar and web browsing. And, considering a recent anti-competitive judgment against Google competitor in the EU for a similar situation, this question could come back to the front of the scene as soon as possible
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