Apple HomePod to Capture 4 Percent of 100 Million Smart Speaker Market in 2018: Canalys



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HomePod, the smart speaker that has been launched in a handful of markets, will be released this year, according to the latest report released by Canalys. The research firm said that the overall smart market will hit the mark of 100 million units by the end of 2018. Notably, a total of nine million smart speakers were shipped in the first quarter of this year. 2.5 million and Amazon Echo devices, as a previous Canalys report.

The latest Canalys report highlights that while Amazon is in the market. 30 percent share. These figures are indeed more impressive than the predicted four percent share of the HomePod. However, there is a lot of information about the globe, and Apple is offering it to be limited to a few regions only. The HomePod was particularly debuted in the US, UK, and Australia Canada, France, and Germany last month. In addition, the price could be estimated at $ 449 (roughly Rs. 30,900).

Having said that, Canalys projects that Apple will capture 10 percent of the total market of the smart speakers by 2022.

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<p> It's a growth driver, "said Canalys Analyst Ben Stanton, in a press release while announcing the latest projection. "Amazon and Google are desperate to prove the scale and reach of their platforms to developers.As the Amazon Alexa and Google Assistant speaker installed bases grow, the companies can make a more compelling case. The battle for developers' attention is vital for Google and Amazon. It will determine the speed at which they can appeal to new demographics, move into new verticals and gain traction in the world. new countries. "</p>
<p> In terms of demographics, the US is so far leading the market, but other regions are also emerging on the list. Canalys claims that a 73 percent share in 2017, the installed base of smart speakers in the US will shrink to 64 percent share in 2018. Similar to the UK, as predicted by the research firm from 10 percent last year to 8 percent this year. Likewise, Germany is also claimed to fall from 8 percent to 6 percent. It is however reported that China will lead the race of the smartest speakers with 10 million smart speakers expected to be shipped to the Chinese market alone in 2018. </p>
<p> "China is still a nascent market for smart speakers, but it is a sleeping giant, "said Canalys Research Analyst Hattie He, in the release. "In the second half of 2018, sales promotions will be an important driver, as vendors anticipate a surge of shipments during the 6.18 Shopping Festival and Singles Day in November.As competition intensifies, Chinese vendors will expand their product portfolios to hit more price points and a greater range of capabilities. "</p>
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