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According to a new study by Transparency Market Research (TMR), the baby diaper market in East Africa is experiencing rapid consolidation, thanks to some key players, such as Procter and Gamble, Group Indevco, Johnson & Johnson, Interconsumer Products Ltd., SCA Hygiene, and Unicharm Corporation, contributing significantly to the overall business generated in this market. The level of competition is significantly high in this market and is expected to intensify in the coming years, says the research report.
According to the study, the East African market baby diaper amounted to $ 155.7 million in 2015. Increase in 3.2% of CAGR from 2016 to 2024, the opportunity in this market is expected to reach 218.7 million US dollars by the end of the forecast period. Currently, disposable diapers are benefiting from higher demand than other products available in the baby diaper market in East Africa and the trend is expected to continue over the next few years.
Among the regions, Kenya has emerged as a lucrative domestic market. In 2015, it accounted for nearly 43% of the global market. With a large population, a reduction in the infant mortality rate, stable economic conditions and rising consumer disposable income, the baby diaper market in Kenya is expected to remain dominant throughout the forecast period, reports the study. market.
east-africa-baby-diaper-marketSensitizing consumers to the attention of consumers for diapers
The market for diapers in Africa's East is experiencing a sharp increase. "Thanks to the growing awareness of the importance of hygiene in baby care, one can observe a remarkable increase in the absorption of baby diapers in African countries. from the East, "says a researcher at TMR. The most important factor behind the increased demand for baby diapers in this region is the increase in the number of children and the reduction of infant mortality rates. Kenya and Uganda have observed a decline in the infant mortality rate of 38 to 35.5 and 41.6 to 37.7 per 1,000 births, respectively, over a few years, while Burundi, Tanzania and Rwanda is expected to see a significant increase in the birth rate in the near future.
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Increasing disposable incomes of the population of the middle class in these countries have allowed them to spend heavily for childcare and hygiene, which positively reflects the market for baby diapers in East Africa. Over the next few years, the increase in advertising via a number of marketing channels and continued progress in products will significantly boost the growth of this market, says the research report.
Slowing decomposition of diapers to limit absorption
On the other hand, the market of baby diapers from East Africa is facing serious obstacles to slowing down the decomposition of layers. Diapers are the third most common consumer products in landfills and contain about 30% non-biodegradable waste, in terms of volumes. Apart from this, the consumable layers also carry a harmful element, called dioxin, which is a byproduct of paper bleaching. Over the next few years, this factor is expected to limit to some extent the demand for baby diapers in East African countries, resulting in a slowdown in the overall market, notes L & # 39; 39; study.
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The review is based on a report by Transparency Market Research (TMR ), entitled "Baby Diapers Market by Products (product type – washable diapers, disposable diapers, training and swimming panties) – East Africa industry analysis, size, share, growth, trends and forecasts 2016 – 2024. "
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