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Will the Facebook trade, the next-big-thing-turned towards 2011, finally materialize?
The social network says that it "bridges the gap between Consumers can do at home and in a store," like virtually trying on sunglasses Michael Kors or testing a Wayfair sofa in their living room, with the launch of commercials augmented reality that hopes to redefine shopping Ty Ahmad-Taylor, vice president of marketing of business products at the Facebook event in New York this week.
Facebook is testing augmented reality ads in Facebook Feed Facebook with retailers Michael Kors in Sephora through fashion accessories, cosmetics, furniture, games and entertainment. Facebook
Facebook has been working for years on the creation of online storefronts. like Express, which made everything available in its 600 stores available on Facebook.
He postulated that shopping and paying for products directly on the site would attract consumers who were reluctant to disengage from the social network. The theory did not work.
Fast forward to 2018, because the mobile "continues to take over the experience of buying and consuming videos skyrockets" – for example, the Instagram platform Stories of Facebook. "
Facebook is testing mobile AR ads, which appear in its newsreel, with retailers like Wayfair, Pottery Barn, Michael Kors, Sephora and Bobbie Brown. Said Eva Press, Group Head for Retail, CPG and Healthcare for Facebook after the event.
The press says that Facebook has grown to serve as a means of purchase for retailers with features such as "call to action" buttons ("buy buttons" in an earlier iteration) and dynamic ads that appear in users' news feeds that are personalized to them.
Facebook says that it serves o More than 1.7 billion impressions of ads that connect the relevant products to everyday people.
And more than 50% of advertising spend on the site, including by retailers, reflects the use of the video. "It's remarkable because application advertisers are among the most diligent in tracking ROI," said a spokeswoman for corporate communications.
Facebook seeks to capitalize on the growing appetite of consumers for video with commercials that use smart cameras to place an AR version of the commercial on their video image, like makeup or sunglasses, or in their living space
The feature is a personalization mechanism, the holy grail of the retail business these days, consumers are expecting more and more to shopping experiences made for them and them alone – especially on a mobile device. Smartphones reflect the digital worlds of consumers, from their applications to the home screen settings. "So we expect mobile advertising content to be personalized."
Facebook is theorizing Augmented Reality Advertisements will enhance digital shopping by helping consumers discover how a product works in their homes. life, while serving as a "really valuable tool for many of our partners […] who are looking for ways to create more immersive experiences for consumers."
Working to redefine the sale of furniture via AR
While the ability to try 20 pairs of sunglasses from a smartphone screen adds an element of Clever convenience, AR goes further with bigger goods By tackling an endemic problem with furniture buying: you can physically try 20 sunglasses, but you can not logistically test how 20 sofas will appear and integrate in your living room.
Indeed, while 4 4% of buyers would like to use ARs to try on clothes, more consumers, 58%, are hungry to use ARs to see what something looks like in their home before they go home. to buy, according to GPShopper data. That's the reason why retailers like IKEA, Williams-Sonoma, Macy's and Wayfair, the country's largest online furniture retailer, are investing heavily in AR to sell household products. .
Wayfair is already very active in AR. He is working to bring all of his 10,000 product images to 3D life via platforms such as his View in Room 3D mobile app, which allows shoppers to see virtual furniture and home décor at a specific scale. and from different angles. S & rsquo; s commit to buy.
Now, "Facebook AR ads will help us stand out and build meaningful relationships with our customers who discover and interact with their favorite products and interact with our brand. a new and compelling way, "Jess Jacobs, director of marketing, Wayfair, said.
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Will the Facebook trade, the next-big-thing-2011-turned-the-future, finally materialize?
The social network says it" bridges the gap between what customers can do at home and in a store, "Like virtually trying sunglasses or testing a Wayfair couch in their living room, with the launch of augmented reality commercials that she hopes will will redefine shopping for the Christmas season. said Ty Ahmad-Taylor, vice president of marketing business products at Facebook this week.
Facebook tests augmented reality advertising Facebook News Feed with Michael Kors retailers in Sephora » Facebook
Facebook has been working for many years to create online stores with retailers like Express, which In its 600 stores of the time, it was available to purchase on Facebook
. He postulated that shopping and paying for products directly on the site would attract consumers who did not want to sneak into the social network. The theory did not work.
Fast forward to 2018, because the mobile "continues to take over the experience of buying and consuming videos skyrockets" – for example, the Instagram platform Stories of Facebook. "
Facebook is testing mobile AR ads, which appear in its newsreel, with retailers like Wayfair, Pottery Barn, Michael Kors, Sephora and Bobbie Brown. ", Said Eva Press, group leader for retail, CPG and health care for Facebook, after the event
. to serve as a means of purchase for retailers with features such as "call to action" buttons ("buy buttons" in an earlier iteration) and dynamic ads that appear in threads of Users, which are personalized to them.
Facebook says that it serves o More than 1.7 billion impressions of ads that connect the relevant products to everyday people.
And more than 50% of advertising spend on the site, including by retailers, reflects the use of the video. "It's remarkable because application advertisers are among the most diligent in tracking ROI," said a spokeswoman for corporate communications.
Facebook seeks to capitalize on the growing appetite of consumers for video with commercials that use smart cameras to place an AR version of the commercial on their video image, like makeup or sunglasses, or in their living space
The feature is a personalization mechanism, the holy grail of the retail business these days, consumers are expecting more and more to shopping experiences made for them and them alone – especially on a mobile device. Smartphones reflect the digital worlds of consumers, from their applications to the home screen settings. "So we expect mobile advertising content to be personalized."
Facebook is theorizing Augmented Reality Advertisements will enhance digital shopping by helping consumers discover how a product works in their homes. life, while serving as a "really valuable tool for many of our partners […] who are looking for ways to create more immersive experiences for consumers."
Working to redefine the sale of furniture via AR
While the ability to try 20 pairs of sunglasses from a smartphone screen adds an element of Clever convenience, AR goes further with bigger goods By tackling an endemic problem with furniture buying: you can physically try 20 sunglasses, but you can not logistically test how 20 sofas will appear and integrate in your living room.
Indeed, while 4 4% of buyers would like to use ARs to try on clothes, more consumers, 58%, are hungry to use ARs to see what something looks like in their home before they go home. to buy, according to GPShopper data. That's the reason why retailers like IKEA, Williams-Sonoma, Macy's and Wayfair, the country's largest online furniture retailer, are investing heavily in AR to sell household products. .
Wayfair is already very active in AR. He is working to bring all of his 10,000 product images to 3D life via platforms such as his View in Room 3D mobile app, which allows shoppers to see virtual furniture and home décor at a specific scale. and from different angles. S & rsquo; s commit to buy.
Now, "Facebook AR ads will help us stand out and build meaningful relationships with our customers who discover and interact with their favorite products and interact with our brand. a new and compelling way, "Jess Jacobs, director of marketing, Wayfair, said.
