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This year's festival is not devoid of tentpoles, but it certainly feels slimmer.
Does the love story of Hollywood with San Diego Comic-Con fade?
In a clever story about ScreenCrush in June, writer Matt Singer discussed some of the reasons. In a nutshell: After a brief climax when studios and fans enjoyed a happy medium of access and promotion, the crowds were getting too big, more and more businesses were trying to get away from it all. establish a presence and the cost of rising above the noise. great
that Disney would not be present to offer something new related to his films Marvel Cinematic Universe certainly has a lot of titles, and rightly so. The Avengers films in particular, use Comic-Con to excite fans, introducing the full cast of the original movie in 2010 and bringing new additions to heroic or nasty programming in 2014 for Age of Ultron and in 2017 for Infinity War .
This is a big hole in this year's program and a major rhythm that will not be achieved for the fourth film of 2019 yet untitled. It also means that there are no panels to start doing hypnosis Captain Marvel which is surprising. Fox, who has two films X-Men will be released next year, but that does not bring those pictures.
This year's congress will not be without tentpole releases, of course. At this moment, here are the movies that still make an appearance:
► Sony: Venom and Spider-Man: In the Spider Worm
► Fox: The Predator and Alita: Battle Angel
► Warner Bros.: Aquaman, Shazam !, Wonder Woman: 1984 Godzilla : The King of Monsters Fantastic Beasts: The Crimes of Grindelwald, Teen Titans Go! in the cinema
► Universal and Blumhouse: Glass and Halloween
► New line: It: Chapter 2 and The Nun
► Paramount: Bumblebee
► NEON: Assassination Nation
While the crowded playground certainly caught the attention of the As a problematic and costly public, there are a number of other reasons why studios may reconsider the value of Comic-Con in their overall marketing plans.
Changes in Diffusion Patterns
The tentpole scatter rate is now available, which means Comic-Con, which happens in July, could be literally anywhere in the promotional cycle of a movie. It could take two years, six months, three weeks. Doing a big deal about a picture coming out in August is a very different decision from the one that will come out in December.
Kissing Direct-to-Consumer
Other studios and others Entertainment companies decide that they can attract more people's attention by organizing their own conventions (like Disney's with D23) that they can not as a small part of a bigger show. It's also similar to the logic that pushes these same companies to launch their own OTT subscription services (again, Disney with its upcoming service) instead of licensing shows and movies to Netflix. Going further, this is consistent with the trend in the retail categories to sell their own products and not relying on retailers like Target to sell on their behalf, retaining a portion of the revenue to do so.
More niche conventions
San Diego Comic-Con is a great show. Much of the entertainment coverage focuses on these star-studded Hall H billboards, but there is an entire exhibition area that extends the full length of the convention center. It is difficult to go from one place to another as crowds are stuck between the stands of Fox Television, LEGO, Weta Workshop, Hasbro, Star Wars and countless others without talk about all the big comic book companies. There is a lot to see and do, and much of it is for a wide audience.
In recent years, studios have found that creating experiences and sponsoring smaller, more specialized conferences has allowed them to achieve the desired performance.
VidCon, the popular gathering of video creators and the industry that loves them. This year, movies like Alita: Angel of Battles The Spirits of Darkness The Hate U Donner and Eighth Year All Sponsored Signs or Put in place a truly immersive global experience at VidCon. For Alita it was her second show of the year after SXSW, where she and Ready Player One were promoted with recreations to bring people to the world the cinema. In previous years, Trolls, Pixels, Jem and the Holograms and other titles believed to attract younger crowds were also present
Chris Thilk is a freelance writer with 15 years experience in the social media industry and content marketing
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