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John Kamara
John Kamara is the director and co-founder of Global Gaming Africa, a gaming and gaming consulting company. Global Gaming Africa covers a wide range of services in the sector and helps mainland customers become gaming companies. The company advises and assists with licensing, product evaluation and regulatory policy.
1. Tell us about one of the most difficult situations in which you have owned a business.
Living in Africa is an MBA in itself and requires patience and a strategic realignment of the thought process, regardless of your skills or experience in other markets.
I remember trying to create a social banking platform on Facebook and other social networks using AI for a large bank in Nigeria and Kenya. We started with the Nigerian bank, and then we had questions from the CTO (technology manager), the CMO (marketing manager), and then from the compliance officers about how this was not possible and on what made the task impossible. Although we submitted a detailed proposal of 50 pages and a Facebook partnership scheme, we still felt like talking to strangers.
After reviewing the management team, we had to deal with the executive committee, which is composed mostly of people with little experience in Artificial Intelligence and digital banking solutions.
We were asked rudimentary questions and they decided "No, it was not for the bank". So, they started trying to attract the same target market with SMS and other things. When that failed, our organization champion managed to convince them to see us again and allow us to step forward.
What we did was simplify our proposal to the bare minimum and reduce the use of high-value words that baffled our potential customers. At the end of the presentation, the clients gave us the project.
Everyone asked us why we did not do it in the first place. The moral is that you do not just sell a product in Africa; You also need to help customers understand or create strategies to market the product in order to make a real impact and acquire customers.
2. What business achievement are you most proud of?
I am involved in gaming, fintech and health technologies using technologies like blockchain and AI. I'm proud of the launch of ICE Africa, the largest gaming event in the world, in South Africa, and the development of Afrimart, the intra-African business platform that uses AI to help drive growth and growth. SME trade the continent.
3. Describe your greatest weakness as an entrepreneur.
I would not really call it a weakness. But an area of less interest, in my opinion, is the day-to-day management. I do not like to fend for myself. I am a visionary, an explorer and a new market creator. I take a project and create the market, build relationships and open new sources of income. But managing it on a day-to-day basis is a difficult task for me. I have therefore learned to work with other experts on my team to bridge the gap of my shortcomings.
4. With which popular business council do you disagree?
Start small and work your way. The current business market is not waiting for you to start small and make progress. Think big and find a place that allows you to galvanize your land grabbing.
The only thing I say to startups is: "The only thing you know is that you do not know anything." When this becomes your creed, you will always fill your pot of knowledge that will allow you to be humble if necessary and optimistic if necessary. .
5. Is there anything you would like to know about entrepreneurship before you start?
The patience needed in the journey and how to rotate quickly. This was the first lesson I learned at my first startup in Ireland in 2010.
The series "Journey so far" is edited by Wilhelmina Maboja, with a copy edited by Xolisa Phillip and a production of content by Justin Probyn and Nelly Murungi.
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