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Kenya – It is now estimated that Kenya's e-commerce accounts for 6% of all purchases made in 2017.
According to the Secretary-General of the United Nations Conference on Trade and Development, Mukhisa Kituyi, Despite the low levels of e-commerce activity, Kenya is leading the continent alongside South Africa and Nigeria.
Kituyi, who spoke at the African Union's e-commerce conference in Nairobi, said the continent is lagging behind. Western Europe, where e-commerce accounts for 75% of all purchases
"African countries can do better: with around 300 million smartphones, e-commerce has the potential to grow and to market local productions.He said that adequate regulation and good political will would drive the growth of e-commerce to go forward.
He called on African governments to continue to promote the The use of e-commerce, it is necessary to create a favorable environment for promoters and entrepreneurs
"Rwanda is an excellent example of collective political commitment to the development of digital skills. We also need governments to focus on improving cross-border challenges to improve e-commerce on the continent, "he added.
Kituyi added that the African Union is ready to put in place a digital payment system.The system is currently being tested in ECOWAS countries and is awaiting ratification of the Africa Free Trade Area with about six countries, including Kenya having ratified.
AU should also with a common digital market for Africa
A joint report of the Communications Authority of Kenya and the National Bureau of Statistics of Kenya has revealed that more businesses, about 27 percent, sold their products online
and for most businesses, 32.1%, the biggest barrier to selling and buying online was the fact that their products could not s be sold on the Internet.
E-commerce players already established in the country include Africa Internal Jumia Group t, Masoko Safaricom, Kilimall International and OLX, a unit of Naspers Ltd. listed in Johannesburg
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