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Photo: Screenshot / YouTube
Hakuna Matata.
By Hilary Kimuyu
The famous Kenyan phrase "Hakuna Matata" has now been deleted and one could sue or compel payment to use it.
Disneyland has been awarded an American mark for the phrase bearing registration number 27006605 for use on clothing.
"Hakuna Matata" is a Kiswahili expression that translates to "no problem" or "no worries".
& # 39; NO SOUCIS & # 39;
Documents from the United States Patent and Trademark Office (USPTO) indicate that The Walt Disney Company is legally the owner of the popular Swahili phrase "Hakuna Matata".
The mark means that the sentence can not be used by another organization or on a commodity by another company without the prior permission of Disney.
The phrase "Hakuna Matata" was popularized in 1982 by the Kenyan group Them Mushrooms in his popular song Jambo Bwana.
CULTURAL HERITAGE
In January, the Maasai Intellectual Property Initiative (MIPI), a non-profit organization, took legal action to protect the cultural heritage of the nearly 2 million Maasai living in Kenya and Tanzania after the collection. Spring / Summer Louis Vuitton introduced the Maasai shuka. patented later.
Maasai are not the first community to seek to protect and benefit from their brand.
Aboriginal Australians have, after years of struggle, established protocols that now allow them to systematically collect rights when companies use their image or ancestral lands for commercial or marketing purposes.
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