Launch of the Amy Schumer fashion line

Amy Schumer will launch an inclusive fashion brand on December 13 at Saks Off 5th. The Cloud, co-designed with celebrity stylist and costume designer, Leesa Evans, aims to empower women, regardless of their size and age.

"My instinct is to be authentic and empower women of all ages and sizes to do the same," said Schumer. WWD. "We create beautiful, comfortable and easy-to-wear clothes that are accessible to real women.A Le Cloud customer will feel confident and powerful when wearing these clothes.We take our product seriously, but not us- same. "

The affordable ready-to-wear brand covers tops, pants, skirts, overalls and outerwear, all made from "light-as-a-cloud" fabrics such as crepe, handkerchief, satin and diving. The sizes range from XS to XXL, so from 0 to 20. The label also has a charitable element: 30% of the proceeds go to Community Partners, a non-profit organization that supports the Stylefund project, a program created in 2017 that aims to encourage women to use the garment to increase their confidence and success.

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Schumer started working with Evans on the set of Railway accident when she was hired as a personal stylist. She thanks Evans for reinforcing her confidence and her attitude towards fashion.

"She [Evans] she taught me the proportions and she taught me that I could feel comfortable with something other than a sweatpants, "she said. tools that she gave me to feel comfortable and have the feeling of being able to reach my full potential, and I was more worthy of being in the world in an outfit. I wanted to pass this on to every woman. That's the most true and deepest reason why I wanted to do that. And want it to be affordable, comfortable and beautiful. "