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INTERNATIONAL – Mercedes-Benz introduced the car that it will face as the tiny Audi A3, the BMW 1 Series and the Volvo S60: the Mercedes-Benz A-Class 2019 sedan.
World debut of the entry-level sedan and the US debut of any configuration of a class-A vehicle, which has already been sold as an elegant sedan in Europe.
"We do not think the European version was quite European market," said Mercedes USA President and General Manager Dietmar Exler. "With the sedan, that changes completely."
Mercedes l & # 39, uses to try to capture more conquerors of Audi and BMW, tearing up a page of the logbook that he wrote in 2013 when he launched the CLA four-door Coupe This car has seen a conquest rate of 50 percent of first-time buyers to the Mercedes brand.
This time, although Mercedes has not yet released the price of the vehicle, it will probably be the Mercedes is the cheapest on the market today, which helps attract young buyers, said Mr. Exler
Indeed, the people who bought the CLA were on average 11 years younger than the average age of buyers of other Mercedes vehicles. Exler said that class A devr
"The formula for success in this industry is simple enough: attract younger customers to the brand and keep them for life," he said on the roof of the Brooklyn Bridge tonight. at DUMBO. "Class A will establish a brand new gateway for our brand to new customers, young people."
It is already the most aerodynamic – with a drag coefficient of 0.22, class A even beats the Tesla Model S, industry leader, whose drag coefficient is 0, 24. Mercedes has not released any efficiency figures, but buyers can expect it to drink fuel in the 30mpg range because of its slippery nature.
The A-Class sedan will be available in A220 two-wheel drive and A220 4MATIC in four-wheel drive.
Both are equipped with an in-line 2.0L turbocharged engine developing 188 horsepower and 221 lb-ft of torque. Both come with a seven-speed paddle transmission. From the outside, the A-Class looks a lot like a baby S-Class, with a low, long hood, slim chrome headlights, torch-style daytime running lights, an optional diamond radiator and, of course, the Central star.
But there are new additions: Each headlamp is equipped with several individual LEDs and standard LED headlights with integrated LED daytime running lights. The optional 19-inch wheels look larger and sportier than normal under the 107.4-inch compact wheelbase
Inside, 64-color lighting is not included. Optional mood make five times more colors than before. And Mercedes' famous safety and collision avoidance systems are as numerous as in its other more expensive vehicles.
It even includes all the autonomous driving systems that are now found in the S-Class, a significant offer considering the expected price disparity between the two. (Class S sedans start at $ 89,900, category A will likely cost less than $ 40,000.)
Among the new technologies offered in this cheaper Mercedes, the latest version of the infotainment system of the constructor, called MBUX, advanced voice recognition control and a choice between two fully autonomous high resolution cockpits. (These configurations offer either two 7-inch screens as standard or two optional 10.25-inch screens.)
"Think of it as Siri or Alexa, just on wheels," said Exler.
Drivers approach the system by saying, "Hey Mercedes" and then state their order.
It will be the first time that Mercedes presents the MBUX system, which also includes 3D graphics with maximum resolution calculated in real time as the car rolls. It is likely to continue the brand's leading status with regard to scanning and global technology.
And will be a key determinant for potential conquering customers considering buying the car. This will give Volvo in particular a significant challenge; The Swedish brand has produced excellent displays and connectivity technologies in its new cars and SUVs like the XC60 and V60.
The production of the new Class A sedan will be at the Mercedes-Benz Rastatt factory in Germany in 2019. Orders begin later this year.
– BLOOMBERG
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