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The switch maker will stop receiving a portion of the revenue generated by producers of original videos on Nintendo games
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Nintendo has stopped claiming a share of the ad revenue generated by people who post videos on their games on YouTube. The company announced today that it will terminate the Nintendo Creators program, in which YouTube content creators spent up to 40% of a video's earnings if it included Nintendo games.
"We are ending the Nintendo Creators Program (NCP) to help content creators create and monetize videos containing Nintendo game content," said the company. "We will no longer ask creators to submit their videos to PCN and creators can continue to show their passion for Nintendo by following Nintendo guidelines …"
While this brings Nintendo closer to typical industry attitudes towards content creators, it is a significant shift from its previous positions. In 2013, Nintendo claimed all monetization rights for videos using images or music from its games. Two years later, he presented the Nintendo Creators program as a compromise, letting people sign up to give the company a 40% share of the ad revenue of videos showcasing its products. Content creators could also register their entire channel for the program, in which case Nintendo would receive 30% of the ad revenue.
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