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The partnership signed by David Kalife, CEO of Oman Oil Marketing Company and Issa Sheikh Mohamed, CEO of Hass Petroleum Group, will see the sale of Omani lubricants to Kenya from July 10, 2018.
Kalife says that a key component their growth strategy is focused on identifying new business leads and geographic extension of their products beyond the borders of Oman.
"We are convinced that this partnership will not only strengthen the trade relations between the Sultanate and Kenya The flow of collaboration between the two countries and other neighboring countries," he said.
Kenya boasts tremendous business opportunities as the most developed nation in East Africa. Its location and strong logistics infrastructure make it an ideal port for inland imports.
Oman Oil Marketing Company is relying on this strategic advantage to expand its distribution network from Kenya to neighboring countries, including Uganda, Tanzania and the Democratic Republic of Congo.
Mohamed said Kenya's lubricants market is valued at around $ 180 million. Most of it comes from the transportation and industry sectors. He added, "This partnership will strengthen the Hass oil group's participation in this lucrative market by providing unique additive formulations for excellent engine protection."
Oman Oil Marketing Company produces lubricants sold in the Middle East, North Africa and India. – Continuing including Bahrain, Yemen, Ethiopia and Bangladesh.
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