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Rwanda wants to almost double its conference tourism revenues, said Clare Akamanzi, the director general of the Rwanda Development Board (RDB).
Last year, the country raised a total of $ 42 million (about 36.3 billion Frw) from 192 conferences
This year the goal is 74 million dollars (64 billion Rwf), according to the official.
"Our goal is to increase our MICE, the revenue figure has reached $ 74 million this year, up from $ 42 last year," Akamanzi said.
She spoke to the media at RDB headquarters in Kigali yesterday
collected more than 50 percent of the revenue targeted by conference tourism this year.
Rwanda has recently been actively investing in the MICE sector hoping that it could generate economic value for the country and enhance its visibility as a destination for business. [19659009] Meanwhile, Akamanzi also talked about the upcoming 7th edition of the Africa CEO Forum scheduled for next March.
"As RDB, we are very pleased to collaborate with the organizers (Jeune Afrique Media Group)" As you know, Rwanda has given priority to MICE as one of the engines of economic growth and the government has invested in infrastructure like the (Kigali) Convention Center and Rwanda, national airline.We have invested in hotels and attracted the private sector to support the conference tourism value chain. "
RDB, Rwanda attracted last year a record sum of $ 1.6 billion (1.3 trillion rupees) of private investment. The Board is targeting $ 2 billion ($ 1,700 billion) this year.
"To achieve this, it means interacting with business and the private sector.We believe that by hosting this forum we have the opportunity to advance the MICE but we also have the opportunity to present Rwanda as a place to do business, "she noted
according to Amir Ben Yahmed, CEO of Jeune Afrique Media Group, the Africa Publishing Forum's edition of Next year is expected to attract about 1,500 senior executives and business leaders from across the continent.
He noted that most of the delegates who will attend the event are influential African leaders and members. of the investment community.France, Japan, Germany, the United States and China, among others.
"This is undeniably one of the most important events in Africa, "said Mr. Yahmed.
The Forum is one of the main ra Global Business Meetings.
The organizers said that they have recently started to bring together public sector leaders to interact with business leaders.
At next year's forum, which will take place on March 25 -26, a dedicated session will be devoted to business in Rwanda, according to the organizers.
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