[ad_1]
The latest export study from the Overseas Development Institute (ODI) of the rest of the world to the United Kingdom grew by 15% in eight years until 2017.
Kenya lost Kenya has lost its competitiveness vis-à-vis other countries and this needs to be corrected by raising its standards, improving marketing and branding of its products, and diversifying "Said Dirk Wellem Te Velde, principal investigator.
Data from the International Trade Center show that the value of Kenya's exports to the United Kingdom decreased from 50.3 billion shillings in 2009 to 37.6 billion shillings in 2017.
Si the country fails to meet the challenges of infrastructure, diversity and standards to avoid increased competition, the study shows that Kenya's share in British imports fell by 16% in 2011 at seven percent. in 2014, vegetables and flowers losing competitiveness in neighboring countries due to improved wages, marketing systems, diversity and compliance with standards.
"Lack of diversification has reduced Kenya's competitiveness. Ethiopia, Tanzania and Ivory Coast have gradually been eating Kenya's market share in the UK, "said Velde in his report.
He adds that in some cases, the country was not able to meet the maximum residue limits in exports such as beans, the neighboring countries took advantage of it to gain share.
Kenya's top three exports to the United States. United Kingdom are tea, cut roses and beans.Between 2012 and 2016, its total value of tea imported from the UK decreased by 0.9 percent while Rwanda rose by 20.6 percent
During the same period, the value of fresh roses and pimples in Kenya decreased by 2.3 per cent In 1965, the value of fresh or chilled beans exported to the United Kingdom fell by 12.2 per cent while that of Kenya increased by 12.2%.
Source link
