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Asura an epic fantasy film with a budget of 113 million dollars (755 million yuan) of financiers, including Jack Ma's Alibaba Pictures, was withdrawn from Chinese cinemas after his weekend end of opening, when he made just over 7 million (49 million yuan), reported the South China Morning Post. A representative of Zhenjian Film, one of the co-producers of the film, said that they were considering making changes to the film and relaunching it.
It is virtually unheard of in Hollywood that a movie is removed from cinemas as quickly. Several American films have been removed from cinemas after their second week (films generally last about a month or even moderately successful), but darkening after a single weekend is the hallmark of a failure really spectacular.
If Asura fails to make more money, his staggering $ 106 million loss would be among the worst of all time. Sinbad: The Legend of the Seven Seas who lost 125 million dollars, is considered the biggest flop ever seen. An analogue close to Asura in the United States is the legendary catastrophe The adventures of Pluto Nash a sci-fi comedy with Eddie Murphy who reported $ 7 million on his budget of 100 million dollars.
Based on Buddhist mythology, Asura tells the story of a shepherd (the Chinese popular actor Leo Wu) whose mission is to protect the kingdom from mythical desire against an attempted coup d'etat. The film's producers hoped that he would launch a great fantasy franchise similar to The Lord of the Rings according to the Hollywood Reporter. One more advertisement for the film (seen above) is more like two people disguised as Khal Drogo and Khaleesi of Game of Thrones for Halloween.
In a post on the Chinese social platform Weibo, the film's producers blamed the abysmal box office showing on sabotage, alleging that the trolls have flooded the Maoyan mobile ticketing platform with negative reviews. Maoyan, which is backed by Tencent, a competitor from Alibaba, has between 30 and 40 percent market share, analysts said. The ratings for Asura are much higher on the ticketing service owned by Alibaba Tao Piaopiao.
While morbid hearing scores played a role in the movie's failure, it is likely that mediocre marketing well. Asura also opened against fierce competition, including comedy drama Dying to Survive which brought in $ 69 million last weekend and brought in more than $ 350 million .
of all times are movies similar to Asura fantasy or sci-fi movies that are not related to popular franchises or characters, and present themselves as more successful movie images.
While China is overtaking North America as the world's largest film market, it also seems to copy Hollywood's penchant for bad investments.
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