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Not only a South African brand, the new Absa group is present in 12 African countries and plans to open international offices in the United Kingdom and the United States.
Barclays Africa Group Limited was officially renamed Absa Group Limited and began trading under its new name and code (ABG) on the Johannesburg Stock Exchange on Wednesday, July 11, 2018. The name change marks the beginning of A new era for the group as a self-sustaining African group with a brand new design a company looking towards the future in the digital era
More than a South-brand African, the new Absa Group is present in 12 African countries and plans to open international offices in the United Kingdom and the United States. The new name and brand are an expression of our new goal and new strategic direction, which commits us to grow in Africa, "said Maria Ramos, General Manager of Absa Group Limited. around a common sense of purpose and identity while celebrating our diversity, "she said.
Absa Group launched a new growth strategy on March 1, 2018 by separating from Barclays PLC: The strategy focuses on cultural transformation as well as the re-establishment of the leading position in the group's main business areas and the development of pioneering proposals for customers and customers. the expression of the new objective of the group: "to give life to your possibility"
The deployment of the new design of the Absa brand in South Africa will be completed in 2019. The new brand marks the Barclays banks of the Absa Group in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by the middle of the year 2020, subject to approvals regulators from these countries. The functionality of the product and service will not be affected by the rebranding program.
By renaming Barclays banks across the continent, the group will be able to rely on the pedigree of the Absa brand as a strong and stable bank. The brand has substantial equity – Absa has been named the fourth most valuable brand (with an estimated value of 18.9 billion rand, or about $ 1.5 billion) in South Africa by Brand Finance this year .
"We would like to build the brand as a bank that African people can be proud of, a truly independent and globally progressive African bank," Ramos said. "A unique brand will allow us to unite behind a unique identity, purpose and strategy, and we are excited by the tremendous opportunity we have to create a bank that Africa can be proud of." [19659005MeanwhilesocialmediauserssharedtheirimpressionsonTwitter
Think it's a cool new logo, it's fresh and simple and clean and lends itself to modernity. I love new colors too. Well done, Absa wishes you every success in the future ? #Absajourney
– Greg Z. Fainberg (@infodesigncoza) 11 July 2018
#AbsaJourney with Africanacity as pillar we the future of the new phenomenon is great.
– Hillary Migoya (@MAKAMIGOYA) 11 July 2018
#AbsaJourney What a journey it has been up to here, Thank you very much for being always As a customer, I am Looking forward to seeing the new changes.
– Master of disasters (@ Clinton37031290) July 11, 2018
New Logo New Absa in the hope of new reduced bank charges! #AbsaJourney
– The Master Blaster ZA ?? (@Phumelelani_M) 11 July 2018
The new logo seems to have been created by the laziest person in the world ] #AbsaJourney
– Mosebjadi? (@KhomotjoM) 11 July 2018
Edited by Neo Sesinye
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