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Washington (AFP) – Elon Musk had an angry social media series with Wall Street analysts, journalists, employees and others.
But his latest blast on Twitter attacking a British lifeguard in Thailand raised
Musk, the South African – born innovator and billionaire behind Tesla and SpaceX, found himself in the US. hot water after insulting Vern Unsworth, a British diver who worked for the Thai football team. The tweet of the weekend, since deleted, referred to Unsworth as "pedo guy", an obvious reference to pedophilia, facing a deluge of criticism on social media and analysts wondering if Musk "
" C & Is the most damaging thing to the brand that Elon Musk has ever made, "said Roger Kay, an analyst at Endpoint Technologies Associates. s the technology sector
Kay said that Musk seemed to follow in the footsteps of President Donald Trump using Twitter to express his frustration and insult anyone with whom he does not agree.
"It's totally free. Kay said of Musk's insult to the Briton, who threatened a lawsuit: "This makes him very similar to Trump."
Tesla slid 2.75% to close at $ 310.10 following the latest controversy, adding to the pressure on the electric automaker that struggled to meet production targets for its model 3, considered crucial for its long-term viability.
– Pressure Fractures –
Musk "is under a lot of pressure and we" "He slept in his factories to try to increase production and this was difficult. But when he talks to investors, he has to reassure them that all this money will not fall on the ground. "
Musk has cultivated reputation as a creative genius, with some comparisons to another star of technology known to be erratic, the late co-founder of Apple, Steve Jobs.
Patrick Moorhead, Analyst and consultant at Moor Insights & Strategy, said that there were "similarities up to the present" between Musk and Jobs, but that the last insult "
" Jobs Steve does not have it. have not taken in such a measure, "said Moorhead.
To avoid long-term damage," the first thing Musk must do is to make a huge apology. "
The analyst said that the Tesla and SpaceX boards of directors privately had to assert themselves in this situation to make sure that Musk does not derail
"If he does the right thing he can restate it. "Moorhead said:" It's America, and everyone loves a hello. " Istory of return. "
Musk Beak Journalists accused of focusing on autonomous car accidents instead of their security potential, and accusing a news organization of being" implacably negative " with regard to Tesla
last month, he alleged "sabotage" to Tesla operations by an employee, who responded by claiming to be a "whistleblower".
When revealed documents he donated to a Republican political group, despite his criticism of the current administration, he responded In an income call, he reprimanded the analysts for asking "boring" questions and avoided questions about Tesla's massive capital needs.
Bob O Donnell, Founder of Technalysis Research, based in Silicon Valley
O Donnell said that Musk fell into a "heroic cult character", but was unsuccessful to respond to the respon
"He likes the fact that everything he says is reported in the media, but if you are in this position, you must be an adult about it," said O & # 39; Donnell. "He keeps putting his foot in his mouth."
Trip Chowdhry of Global Equities Research, who has long been optimistic about Tesla, said the latest outbreaks involving Musk only show that he is human, and do not undermine his quality as a great innovator.
"Tesla has generations ahead of anything that is available today," Chowdhry said. "They have a backlog of $ 14.5 billion (in orders), none of the competitors even have five cars in the backlog. They have software expertise, the competition is clueless."
Chowdhry said that as other important innovators, Musk has "zero tolerance" for all the distractions of his goals, even though he lacks the PR skills of most CEOs, and that By now five to ten years, Tesla's innovations will be more appreciated.
"Bet against Tesla is not only total stupidity," said Chowdhry.
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