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In this week's edition of Variety Movie Commercial Tracker, developed by the TV Advertising Analysis Company iSpot.tvUniversal Pictures claims the top spot for spending with "Mortal Engines".
The ads placed for the sci-fi movie had an estimated media value of $ 6.9 million until Sunday for 712 national ad broadcasts on 33 networks. (Expenditure figures are based on estimates generated from November 19 to 25. Estimates may be updated after the graph is displayed when new information becomes available.) Universal Priority Expenditure on Networks such as NBC, Fox and AMC, and at programs such as NFL Football, "The dead who walk " and university football.
Warner Bros. '' Aquaman '', in second place just ahead of 'Mortal Engines', has been broadcast 250 times in 48 networks, with an estimated media value of $ 6.86 million.
Placement of television commercials for Warner Bros. "" The Mule "(EMV: $ 6.2 million)," Ralph breaks the Internet: Wreck-It Ralph 2 "from Walt Disney Animation ($ 5.77 million) and" Spider-Man: In spider "Columbia Pictures -Verse" ($ 5.04 million) complete the chart.
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Notably, "Mortal Engines" has the best index iSpot Warning (107) ranking, generating 7% less interruptions than the average movies (interrupts include the channel change, the display of the guide, l & rsquo; Fast forwarding or turning off the TV). .
Best movie ads by weekly television expenses
$ 6.9 million – Fatal engines
Impressions: 255 905 051
Score of Attention: 91.45
Index of attention: 107
National Broadcasts: 712
Networks: 33
More spend: NBC, FOX
Creative Versions: 5
Is. Television expenses for life: $ 10.25 million
Studio: Universal Pictures
Start of the broadcast: 11/07/18
$ 6.86 million – Aquaman
Impressions: 233,738,365
Score of Attention: 90.87
Index of attention: 100
National circulation: 250
Networks: 48
Most expenses on: FOX, NBC
Creative Versions: 10
Is. Television expenses for life: $ 8.97 million
Studio: Warner Bros.
Start of the broadcast: 21/07/18
$ 6.2 million – The mullet
Impressions: 266 749 898
Score of Attention: 91.24
Index of attention: 104
National broadcasts: 347
Networks: 35
Most important expenses: CBS, NBC
Creative Versions: 7
Is. TV spending for life: $ 10.7 million
Studio: Warner Bros.
Start of the broadcast: 23/10/18
$ 5.77 M – Ralph breaks the Internet: Wreck-It Ralph 2
Impressions: 501 470 147
Score of attention: 89,60
Index of attention: 88
National releases: 1,274
Networks: 39
The most expense on: NBC, ABC
Creative Versions: 64
Is. Television expenses for life: $ 28.88 million
Studio: Walt Disney Animation
Start of the broadcast: 06/04/18
$ 5.04 million – Spider-Man: Towards the Spider-Verse
Impressions: 291 124,220
Score of Attention: 90.49
Index of attention: 96
National Diffusions: 587
Networks: 37
Most Expenses About: Fox, Nick
Creative Versions: 15
Is. TV spending for life: $ 7.94 million
Studio: Columbia Photos
Start of the broadcast: 06/06/18
1 Titles of films with a minimum expenditure of $ 100,000 for broadcasts detected between 19/11/2018 and 25/11/2018.
* TV Impressions: Total number of TV ad impressions aired for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt the playback of an ad on TV. The higher the score, the more complete the views. Actions that interrupt the playback of an announcement include changing the channel, displaying the guide, fast-forwarding, or turning off the TV.
* Attention index: represents the attention of a specific creation or program compared to the average. The average is represented by a score of 100 and the total index range is from 0 to 200. For example, an attention index of 125 means that there are 25% fewer readings with commercials interrupted compared to the average.
Variety's is associated with iSpot.tv, the real-time TV advertising measurement company, with the attention analysis of more than eight million smart TVs, to introduce you to this weekly on the expenses of the studios for the commercialization of their films on television. Learn more about the iSpot.tv platform and methodology.
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