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GD: Charles Frump, MD, Volvo Auto India, and Richard Snijders, Vice President, Asia-Pacific Region, Volvo Cars, at the launch of the XC40 in New Delhi today. hui.
Volvo Cars India today launched its latest compact crossover, the XC40, at the price of an introductory showroom of 3,990,000 Rs, in India, in its high-end R-Design version.
On the company's Compact Modular Architecture (CMA) platform, the XC40 sports an eye-catching, unique and yet very familiar design language, with its striking LED headlamps at the front, its large grille, its flat hood and its compact dimensions. gets a butch look, the side profile receives diamond-cut 18-inch alloy wheels, giving the crossover a more sporty appeal. The rear ends with sleek LED taillights, which complement the young and attractive crossover style.
Inside, the Volvo XC40 sports a contemporary interior design with a unique combination of seats in black and orange. The 12 "center-mounted touch screen infotainment system, such as the we can see it on his elders, the XC60 and the XC90. The feature list also includes Harmon Kardon's audio and a two-zone climate control system.
In terms of safety, the XC40, like all other Volvo's, is responsible for radar safety systems, including Volvo's City Safety, Adaptive Cruise Control, Lane Departure Warning, Blind Spot Identification and 7 Airbags . The crossover received a 5 star rating at Euro NCAP crash tests
Local Assembly and Supply Strategy
While the company started its assembly operations in India last October, at this time assembling the XC90 SUV headlight and the S90 sedan in its facilities in Bangalore. Volvo is bringing its larger bulk volumes – the XC60 SUV – to the local assembly in the second quarter of this fiscal year and aims to assemble all models of its portfolio in India in the near future . The XC40 is expected to reach assembly lines in the next 12 months.
On the front of the localization, however, the society still considers that the first days are for the moment. "Our current goal is to have all our models assembled locally, and we are currently working on this with the XC60," said Charles Frump, General Manager of Volvo Auto India, speaking to Coach Professional.
Richard Snijders, Vice President, Asia-Pacific Region, Volvo Cars, added: "Our location strategy will largely depend on our roadmap for vehicle electrification for the Indian market. We will not plan the local sourcing of components with current models of internal combustion engines. "
Energy for Gasoline and Electrification
that the XC40 has been touted as a diesel-only offer for the moment The 2.0-liter four-cylinder diesel engine, which develops 190 hp peak power and 400 Nm of peak torque, Volvo also offers the crossover in a market oil tanker on foreign markets as in Japan
"The SUV market in India is even more biased toward diesel. With BS VI emissions standards from 2020, we will have to introduce a gasoline option sooner or later. With regard to hybrids, the current tax structure does not make sense for the customer, and therefore for us, to bring a hybrid version of a car to India. The government needs to re-levy taxes, given the pollution levels in the country, "Snijders added.
Volvo pays close attention to electrification, self-sufficiency and the world over. 39 ADAS: "Instead of the West, Indians are very fond of electric and autonomous vehicles, which is very exciting and surprising to see.I see a lot of interest in this and we will end up offer such offers for the Indian market, "said Snijders.
Decrease Competition
With aggressive pricing, Volvo broke the competition by a passable margin, beating the Audi Q3 by a substantial $ 350,000 Rs while still being a CBU offer.
According to Frump, "We wanted to create a bit of excitement with the introductory price.We want to get a lot of young customers to buy the XC40," Frump said. The company will allocate nearly 700 crossover units for India this year, and has already received 100 reservations up to now. While the high-end car market is very dynamic in the United States, China and Japan, the company is also measuring strong growth in the area of high-end subcompact SUVs in India, which has become an annual market of 6000 units. ] On a growth trajectory
Volvo Auto India, whose global sales in CY2017 are close to 3,000 units, aims to reach 5,000 units by 2020. The XC40 is the one that is able to give it a a helping hand, and while Volvo's growth in India was around 28% in 2017, it expects the XC40 to continue to grow. The expansion of the company's dealer network is also envisaged and the company plans to open an exhibition hall in Rajkot, Indore, Thiruvananthapuram, Noida and Hubli over the next five months .
Overall, Volvo Cars is doing pretty well and sold 571,577 units in 2017. For the first half of 2018, the company sold 317,639 units, up 14.4 percent from the previous year. last year. It expects sales to exceed 600,000 units in 2018.
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