WarnerMedia Streaming Platform Will Launch With Three Levels of Service – Variety

The nascent WarnerMedia streaming service will be launched in beta by the end of 2019 with three levels of service, including an entry-level, film-based package.

AT & T unveiled an anonymous project in New York on Thursday in a presentation to investors, its outlook and its intention to reduce the considerable debt accumulated by AT & T in the acquisition of Time Warner $ 84.5 billion.

AT & T said WarnerMedia's SVOD service will offer consumers three subscription options, starting with "an entry-level package." It will also feature a "premium service featuring original programming and blockbuster movies", two premieres and an extensive library of WarnerMedia and licensed content. "

On Monday, WarnerMedia named Brian Bentley, former director of marketing at DirecTV, and AT & T Entertainment Group, general manager and executive vice president of consumer direct sales development, to oversee the streaming service. There is a lot of speculation in the industry about the choice of WarnerMedia to oversee the company's programming, which should also license content from external vendors.

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