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INTERNATIONAL – Logitech Computer Technology Company announced that it would be acquiring the Blue Microphones Microphone Company for $ 117 million (R 1.5 billion) in cash .
Logitech wants to expand its business and enter the high-end audio recording market to provide microphones that many professional streamers, podcasters and YouTubers are turning to their audio needs.
Blue, known for its USB microphones such as Snowball and Yeti, will now join Logitech's brand portfolio.
In addition to Logitech and Logitech G., the company also owns Astro Gaming, Jaybird and Ultimate Ears.
"The acquisition of Blue Microphones by Logitech will accelerate our entry into a growing market and offer another way to help music people to blog) to life. Joining Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our categories of games, webcams and audio. It's exciting! Said CEO Bracken Darrell.
Founded in 1995, Blue sells microphones ranging in price from $ 60 (R786.33) to over $ 4,000 (R $ 52,421.76). They are used by podcasters, musicians and other consumers who need high fidelity audio.
Logitech will do its best to make sure that Blue's devices will become as essential as its own wireless keyboards and mice.
"For Logitech, it's a new space, but at the same time, it's not at all – players are already using our Logitech G webcams to stream video, video calls with Friends and family through Logitech every day, and our audio and video know-how is evident every time a video meeting takes place at the office. Blue and their microphone lines is an adjacent logical opportunity with great synergies "concluded Darrell.
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– BUSINESS REPORT ONLINE
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