Target extends the benefits of childcare and family paid vacations to retailers looking for talent

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On Monday, Target announced that it would increase childcare benefits and increase paid family leave to 350,000 euros.–full-time hourly and hourly employees in stores, distribution centers and headquarters.

Staff turnover is a source of disruption for retailers, who are engaged in a fierce battle to reduce sales in stores and online. Companies are increasing their wages and benefits to retain existing workers and attract new ones.
Target (TGT) raised her starting salary to $ 13 an hour and committed to $ 15 per hour by the end of 2020. Costco (COST) and Amazon (AMZN) also moved to $ 15 at the hour. Walmart (WMT) The minimum wage was raised to $ 11 last year, and CEO Doug McMillion hinted last week that Walmart would raise its "floor" minimum wage in the future. The average salary of a full-time and hourly worker at Walmart is $ 14.26, according to the company.

"We have taken a firm stance on the starting minimum wage, but that's just one aspect," said Melissa Kremer, Target's director of human resources, in her prepared remarks.

Beginning this fall, targeted workers will receive 20 days of child and elder care through a network of partners.

Employees will be able to take their child to a network daycare for $ 20 per day or pay a subsidized hourly rate for home care.

Target's child care program is similar to Best Buy. Last year, Best buy (BBY) said that its employees would receive up to 10 days of emergency care each year for a $ 10 share a day in a partnership with Care.com.

Target will also change to offer its employees two weeks of paid parental leave as part of a broader policy that gives employees up to four weeks of paid vacation per year to care for a newborn or sick family member . New moms at the target also get an extra six to eight weeks of paid maternity leave.

"We recognize that there are many different situations" when employees need to take time to care for their family members, said a company spokesman.

Target's new milestones follow Walmart's last week extend its educational benefits to high school students.

To recruit high school students, Walmart announced that it would pay for free SAT preparation courses and initial university credits and send them to six colleges for a dollar a day once their degree was obtained. secondary school. Walmart began offering college one day a day to its employees last year.

Walmart also proposed more stable work schedules for workers and expanded the number of paid vacations and training, which reduced the turnover rate to five years.

Walmart offers up to six weeks of paid parental leave for full-time hourly workers and an additional 10 weeks of paid maternity leave for new mothers.

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