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The sea wars are raging in the stores, where fast shipping is quickly becoming the norm. Target announced today that it will join the fray by offering the same day service to about 65,000 items with a service called "Shipt". Yay?
Many of the first skirmishes in the fight to send junk food faster to the people were won by Amazon, which obtained Sunday deliveries from the US Postal Service in 2013 and gradually expands its markets by two days and the same day to Premium members, with Prime subscriptions running, $ 119 a year. Rival Walmart began last month offering free shipping to more than 200,000 items on orders over $ 35 and expects this benefit to be available to most US markets by the end of the year. 'year. The supermarket chain also announced that it will offer a service that allows workers to store customers' refrigerators while they are away from home. Convenience uber alles, all of you.
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So, does Target have a chance to try to compete with Amazon and Walmart while offering significantly fewer items the same day? Well no. We can see how far outperformed Target is in delivering a same-day delivery: by rotating a delivery start-up that she bought in 2017, called Shipt, for these orders to be executed.
Shipt (not to be confused with a failed startup of delivery, Shyp, Postmates, Doordash or the countless other startups whose concept is basically the same) was originally a kind of Google Express. The platform dispatched subcontractors who made personal purchases to the participating stores – which at one point included even Whole Foods, now owned by Amazon – and then brought you this material for a monthly fee or very similar to those of the Prime. Now, Shipt is integrated with Target's website and its delivery staff is ready to bring you a lot of things. You can now get same-day delivery at Target without having to pay a Shipt subscription for $ 99 a year, but each order will cost an extra $ 10, which may bother consumers who are used to getting similar free services.
Repositioning Shipt is smart optics, at least, which gives Target the appearance of being a suitor and takes a little more time from a service that may not have caught fire as planned by its parent company . Expect Shipt to flow quietly from here six months to a year.
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