[ad_1]
Target celebrated the 20th anniversary of its first design collaboration on Saturday with the launch of a collection that brought back popular items from the retailer's past.
The "20 Years of Design for All" collection includes products by designers such as Anna Sui, Missoni, Lilly Pulitzer and Zac Posen. There are clothes, bags, decorative and kitchen items available. Target has also reissued the rotating tea whistle, which debuted in 2000 with Michael Graves, the brand's first design collaborator, as part of the collection.
Michael Graves Whistle Tea Ball (Credit: Target)
Rick Gomez, executive vice president and director of marketing and digital at Target, said the collection "takes our guests on a nostalgic journey through our collaborative history of designers."
"Design has always been part of Target's DNA," he said. "From our stores to the products we create, to the partnerships we have, our interest in accessible design sets Target apart and is one of the reasons customers love to shop with us."
MORE FOXBUSINESS.COM
Anniversary collection prices range from $ 7 to $ 160.
Women's clothing includes longer sizes, said Target at the announcement of the collection.
Isaac Mizrahi for Target (credit: target)
Some of the 300 limited edition items had already been sold online early Saturday afternoon, but some physical stores may still have been in stock. Target said it was stocking a different selection of products from the collection in each of its stores.
The complete list of Target's collaborators for the collection includes:
- Michael Graves (1999-2013)
- Philippe Starck (2002)
- Stephen Sprouse (2002)
- Isaac Mizrahi (2003-2009)
- Erin Fetherston (2007)
- Proenza Schouler (2007)
- Thakoon (2008)
- John Derian (2008, 2010)
- Anna Sui (2009)
- Rodarte (2009)
- Stephen Burrows (2010)
- Zac Posen (2010)
- Harajuku Mini (2011-2012)
- Missoni (2011)
- Jason Wu (2012)
- 3.1 Phillip Lim (2013)
- Altuzarra (2014)
- Lilly Pulitzer (2015)
- Marimekko (2016)
- Hunter (2018)
The retailer is so excited about his design collaborations that he even published a book and a documentary about them as part of his birthday festivities.
Mark Tritton, Executive Vice President and Merchandising Leader of Target, said the retailer would continue to work with designers in the future.
"Each partnership has brought something special and exciting to our guests and, with 20 years behind schedule, we are just getting started," he said.
[ad_2]
Source link