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Photo: 2020 Mat Hayward / GC Images
Taylor Swift is known for doing some pretty elaborate stunts for her fans – from sending personalized care packages to producing elaborate word searches for them to predict bonus tracks on her albums. But this morning, on the occasion of the second anniversary of his album Lover, she surprised even his most loyal supporters by releasing its very first TikTok.
Swift used the platform to announce that the re-recording of her uber-melancholy album Red is now available for presale on its website. But the TikTok itself, like most things Swift does, is pretty elaborate. This is a soundtrack of an excerpt from Dave’s “Screwface Capital” (which includes the lyrics “swift like Taylor”) and features the singer wearing different outfits to present all the music she’s created at the last year: his last four albums folklore, always, Without fear (Taylor version), and finally Red (Taylor version), which will be released on November 19.
Many fans peel through the video to see what secret messages are hidden about the next album, but maybe Swift just wanted to make a silly little video? She is currently in the process of re-recording her first five albums due to ownership disputes over her former masters – a feat that has sparked important conversations about the music industry and inspired musicians to consider ownership of their own work. . But creating a TikTok could inspire as many as 30 people to think they too can join Gen Z’s favorite app, which is yet another courageous act of service.
Despite being born in 1989, Swift appears to be a natural person and has spent the day commenting on her fan videos. Her bio reads, “This is pretty much just a chat account” and personally I’m very happy to see more content from Meredith, Olivia, and Benjamin Button. You really have to hand it over to Taylor Swift for giving people what they want, even when it’s unexpected.
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