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Last year, after Scooter Braun and its Ithaca Holdings LLC purchased the primary rights to Taylor Swift’s Big Machine catalog, Swift said she plans to re-record her albums to regain control of her masters. She has now seen a new version of “Love Story”. It picks up an ad Ryan Reynolds did for Match. In the ad, Satan and a woman named “2020” fall in love. Take a look below.
Braun recently sold the Swift Masters to a private equity firm called Shamrock Holdings. Responding to the news, Swift said she was re-recording and promised “lots of surprises.”
Read Pitchfork’s 2008 review Without fear, as well as “The Taylor Swift Musical Ownership Controversy with Scooter Braun: What It Means and Why It Matters.”
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