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WHen tracing the merits of his seventh album very fashionable Lover, there was only one designer, Taylor Swift, who had in mind to collaborate: Stella McCartney. You see, the two have been friends for some time. "When I started spending more time in London, Stella and I were taking walks, drinking cocktails and talking about life," says Swift. Vogue. "So when the time came to write this album, I named it in one of my songs and when I played it, I asked him: he do something? "
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McCartney, one of fashion's hottest women, was upset. "I could not believe my name was in a Taylor Swift song (what ?!)," she shares. "After Taylor read the entire album, it gave me an incredible inspiration for collaboration and it really revolved around music … What I like, that 's it. is the way we truly complement each other to create creatively together. "
As well as the myriad of tropes and overlapping symbols in Lover, the capsule is inspired by graffiti, vintage t-shirts, old school lyrics, Taylor Swift, and popstar cat, Benjamin Button. The offer includes sweatshirts and organic cotton t-shirts, a durable viscose jacket and an Alter-Nappa Eco leather bag, made from recycled polyester and vegetable waste oils. The last two limited edition pieces (worth £ 1,335 and £ 525 respectively) can be ordered on Stellamccartney.com from the evening of August 22nd and to be purchased at independent stores in London and New York. York on August 23rd.
The main merchandise will make its debut in the Taylor Swift e-boutique "Lover Experience" sponsored by Capital One in New York from August 23-25, as well as exclusive pieces and a reusable water bottle – a McCartney favorite.
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"At Stella McCartney, we are very serious in the way we manufacture and we are responsible," the designer insists on emphasizing the ecological principles that have underpinned her brand since day one. "We are always looking for the sustainability and not the death of animals. This means that we have such a serious idea of … our behavior as a brand. I must counter this by having a lightness of heart, a sense of humor and not make people terrible. "
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Naturally, Swift, a specialist in teasing his social media material, will release exclusive video content from the pair in the studio, proving that McCartney is anything but humorous. Follow the hashtag #StellaxTaylorSwift to see a preview of the collection and for more Power Duo announcements.
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