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Taylor Swift won three American Music Awards on Sunday night, including the award for best “favorite artist” – explaining her absence as due to being busy in the studio re-recording her entire Big Machine catalog.
The climax of Favorite Artist Award came as a surprise, as Swift’s name had not come up as a winner at any point earlier in the three hours, which led to the underlying assumption that she could have been excluded in some or all of the four categories. she had been nominated. But host Taraji P. Henson said that after Swift’s filmed acceptance she also won female pop / rock’s favorite music video and favorite music video (for “Cardigan”), awards that were likely left behind. out of scope because Swift had only submitted one speech, or to accentuate the last element of surprise.
“The reason I’m not here tonight is that I’m actually recording all of my old music in the studio where we originally recorded it,” Swift told the audience. “So it’s been amazing and I can’t wait for you to hear it.”
This came as no surprise to fans, as Swift said she was already working on a catalog overhaul last week, as she issued a statement confirming that her recordings had been sold without her consent once again. , this time by Ithica Holdings from Scooter Braun to Shamrock Capital.
But Swift seems to really want to highlight her current recording status with fans and / or Shamrock and Braun.
Earlier on Sunday, Swift posted on Twitter a black and white photo of herself relaxing on a sofa with the message: “Not much is happening right now.” Fans immediately knew this was one of the star’s Easter Egg moments, not an admission of laziness, as she posted the same tongue-in-cheek caption when she secretly began recording “Folklore” , its last release, in the spring. This time, she definitely doesn’t want to keep it a secret.
not much is happening at the moment pic.twitter.com/54uGPH1ysF
– Taylor Swift (@ taylorswift13) November 22, 2020
“It’s an award voted on by the fans, which means a lot to me,” she said. “You’ve been beyond wonderful all the years of my career, but especially this one when we’ve been so far apart. We didn’t get to see each other live, but I still feel really connected to you through the music, “said Swift, citing” your reaction to ‘Folklore’ and all the ways your imagination has graced this album. . “
BIG congratulations to @ taylorswift13! She wins the artist of the year award! #AMAs pic.twitter.com/XfBOTPU5Nc
– American Music Prize (@AMAs) November 23, 2020
The only one of her four nominations for Swift missed a win for her favorite pop / rock album, which went to Harry Styles for “Fine Line.”
With those three trophies, Swift broke his own record for most AMA wins, dropping his total from 29 to 32. The previous record holder was Michael Jackson, with 24.
The other three-time winners were The Weeknd (Favorite R&B Male Soul Artist, Favorite Soul / R&B Song, Favorite Soul / R&B Song) and Dan + Shay (Collaboration of the Year, Favorite Country Song, Favorite Duo or Band).
Swift’s big AMA draw comes a day and a half ahead of the announcement of nominations for the 2021 Grammys, where “Folklore” is also set to compete.
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