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Taylor Swift has not relinquished the full album as an indicator of success and artistic form, and judging by the presale sales of "Lover", which will appear Friday, she believes in the current viability of format: not in vain.
"The anticipation of this album is extraordinary, with pre-sales quickly reaching one million copies worldwide," said Monte Lipman, founder and president of Republic Records. Variety.
Swift's latest album, "Reputation," published in 2017, was the last to have been sold to a million copies in the United States during opening week, and all eyes are riveted on "Lover" – its first release since signing with Republic – to reveal if this remains achievable. purpose this end in the era of streaming. The international count before publication suggests that this may well be the case.
"Reputation," its latest version of Big Machine, has sold over 2.2 million copies in America since it was released 15 months ago. The previous album, "1989", which is five years old, amounts to $ 6.2 million in sales in the United States.
While declining trends in album sales in general make Swift's first week's accounts difficult to predict, the singer has only been on the rise as a touring artist. His reputation on tour at the stadium broke the record for the US tour with $ 266 million in revenue.
Swift has released four new songs in the perspective of "Lover" – "Me !," "You must calm down", "The Archer" and the title track. She has to make several appearances this week, including a performance on "Good Morning America" and a livestream on YouTube.
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