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Airplay update: Regarding radio broadcast in its first six days, “Love Story (Taylor’s Version)” drew over 350 plays on stations that report to BillboardThe table of radio songs of all genres and based on audience, a sum that translates into nearly 1.7 million audience impressions. Leading those games, over 240 were on reporters in the Pop Airplay rankings, led by 45 on SiriusXM’s Hits 1 channel. Adult Pop Airplay reporters followed suit, giving the song more than 80 turns during that time.
How does this game compare to the 2008 version? The original drew a few more plays on Radio Songs reporters in that six-day span: nearly 400. Contemporary adult chart panelists led with over 180 pieces, followed by Country reporters. Airplay (70) and Adult Pop Airplay (50).
Generally speaking, the daily games of the original have been stable throughout the month. The song collected between 46 and 81 songs per day from February 1 to 11, compared to between 44 and 92 songs on February 12 and 17.
Here’s a look at the daily broadcast in the US (on Radio Songs reporters) for both versions, side by side, according to MRC Data:
Date – Re-recording – Original
February 12 – 144 plays, 777,000 spectators – 67 plays, 227,000 spectators
February 13 – 59 plays, 246,000 spectators – 92 plays, 344,000 spectators
February 14 – 47 plays, 177,000 spectators – 66 plays, 160,000 spectators
February 15 – 43 plays, 190,000 spectators – 62 plays, 372,000 spectators
February 16 – 28 plays, 153,000 spectators – 66 plays, 297,000 spectators
February 17 – 38 plays, 135,000 spectators – 44 plays, 219,000 spectators
Totals, February 12-17: 359 plays, 1,678,000 spectators – 397 plays, 1,619,000 spectators
As the daily breakdown above shows, the new version of “Love Story” boasts the highest one-day total between the two, unsurprisingly when it first came out. Meanwhile, the 2008 original has maintained fairly stable daily tracks, having long been an established hit that is now in regular rotation among the greatest songs of its time.
Notably, the new version of the song is not actively promoted on the radio. Instead, three tracks continue to be promoted in various formats from Swift’s latest LP, Always. The ensemble’s “Willow” has risen 9-8 on the most recent Adult Contemporary and Adult Pop Airplay charts (as of February 20) and 20-17 on Pop Airplay. Meanwhile, the album’s “Coney Island”, along with The National, climbed 26-21 on Adult Alternative Airplay; a week earlier, “No Body, No Crime,” starring Haim, held its 60th spot on Country Airplay.
The original “Love Story” reached # 2 on Radio Songs (and # 4 on the Billboard Hot 100 Multi-Metric All Genres). It topped Country Airplay and Pop Airplay and remains the only song to lead both lists. He also crowned AC and climbed to No.3 on Adult Pop Airplay.
Sales Update: “Love Story (Taylor’s Version)” has sold 24,300 downloads in the United States through February 17, according to initial reports from MRC Data. Of this sum, 18,900 came on the first day of its release, Friday February 12. It was reported earlier (Saturday February 13) that the song had sold 10,000 on February 12, based on initial reports. Since this article was published, new sales have been reported for Friday, bringing the song’s total for that day to 18,900.
As for the original “Love Story,” it sold 700 downloads between February 12 and 17.
Here’s a look at the daily sales in the United States for the two songs, side-by-side, according to initial reports from MRC Data:
Date – Re-recording – Original
February 12 – 18,900 – 200
February 13 – 2,100 – 100
February 14 – 1,600 – 100
February 15-800 – less than 100
February 16 – 500 – less than 100
February 17 – 300 – less than 100
Streaming update: Between February 12 and 16, “Love Story (Taylor’s Version)” collected 10.21 million on-demand audio streams in the United States, according to early reports from MRC Data. 4.70 million of that figure occurred on the day of the runway, February 12.
The original “Love Story” captured 667,000 on-demand audio streams on February 12, more than twice the number of streams the song collected daily between February 5 and February 10. On February 11, following news from Swift of the re-recording, the original song’s streams increased to 504,000 (up from 290,000 on February 10).
Here’s a look at the daily on-demand audio streams in the US for the two songs, side by side, according to initial reports from MRC Data:
Date – Re-recording – Original
February 12 – 4,701,000 – 667,000
February 13 – 2,144,000 – 493,000
February 14 – 1,388,000 – 518,000
February 15 – 1,076,000 – 355,000
February 16 – 898,000 – 327,000
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