Teens hate Twitter and Facebook

It’s safe to say that teens hate Facebook and Twitter as much as the rest of us.

At least that’s according to one 91 pages investigation released this week by analysts at financial firm Piper Sandler. The lengthy report, titled “Taking Stock With Teens,” asked 10,000 American teens about everything from the social causes they support to the brands they buy regularly. The report also asked these teens what their favorite platforms were – and for the most part, those are names you’d expect: 35% of teens named Snapchat first, followed closely by TikTok (30%). And despite Instagram all he can To cannibalize the user bases of these two players, the platform ranked third, with just 22% calling it preferred.

In a far, far last place to end were Facebook and Twitter: only 2% of teens surveyed indicated that one or the other of these platforms was their favorite.

Twitter hasn’t always turned young users away – in fact, less than a decade ago, we saw them actively flock to everyone’s favorite bird app, largely because their parents and peers were not there. It was a place where they could post their weird and silly memes not worrying about someone at school bothering them about it the next day.

But in the years that followed, Twitter not only got louder and more crowded, it has also become a political force it’s less about socializing and more about, well, The news. Facebook, meanwhile, has never really been popular among teenagers; not because they are ideologically opposed to Zuckerberg, but because he feels “old. “And they’re right; Facebook is a platform overrun with people moms, dads and uncles; can you think of a less cool place to go out?

Considering how it is second year in a row where Snapchat has reigned supreme, it doesn’t seem likely that The Teens will be dumping the platform anytime soon, which is good news for Snapchat shareholders, and bad news for Instagram.