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Published on March 1, 2019 | by Zachary Shahan
March 1, 2019 by Zachary Shahan
One of the lessons you can learn in almost every area of life is that having a simple, specific and clear goal is the way you accomplish great things. You must eliminate distractions and stay focused on this target, the most simplified mission.
Nearly 13 years ago, Elon Musk defined Tesla's main concrete goal, as well as the goals that would lead to that goal. At the age of 10, I verbally noted that Tesla's plan was coming to life. But the young company was still far from reaching its ultimate goal, or its two ultimate targets.
The Secret Master Plan did not set out Tesla's overall purpose, mission, and that's what I would consider his ultimate target. But this mission was repeated many times by Elon Musk and Tesla and was fundamentally involved in the secret master plan. Since Tesla, the mission has been to "accelerate the development of sustainable transportation by quickly marketing convincing consumer electric vehicles." The Tesla Model 3 becoming the best-selling car in California in the second half of the month. In 2018, becoming one of the top five best-selling vehicles in the United States at this time (or the 11th in 2018), and totally exceeding the obstacles to the status of the mass market, it is clear that Tesla has achieved the second half of his mission statement ("Put convincing mass market electric cars on the market as soon as possible"). Perhaps more importantly is the first half, accelerating the transition, which Tesla has also done on a large scale. Tesla has inspired competing electric vehicle models (mostly still in development) from most major automakers. In addition, society has shown governments that people make want convincing electric vehicles that allow these governments to implement strong policies on electric vehicles – and even push them to do so. True, Tesla has inspired some of the strong automotive policies in the world. These policies force automakers to develop and produce more electric vehicles.
So, while the transition is far from over, I entrust Tesla with a "completed task" on it. The company has clearly and powerfully accelerated the transition to a clean transport future.
The other three achievements I referred to in the title are more direct and tangible. In 2006, Elon wrote:
In short, the master plan is as follows:
- Build a sports car
- Use this money to build an affordable car
- use this money to build an even more affordable car
Tesla did all these things. The goal was simple, but the tasks throughout the process were extremely difficult. Nevertheless, Tesla has built an electric sports car, a mass-market vehicle (the Model S), and an "affordable" car that is truly for the mass market (Model 3). I imagine that Elon did not realize that it would be so difficult – he repeated over and over – but he kept his goal and escaped every problem for more than a year. ;a decade.
I find that many people have written about these achievements in different ways today. (I had fun editing the articles.) Maybe that sounds obsessive, but it's such an important step after so many years that I think it's hard not to share our thoughts about it and put our own comments on the historic day / week. It's happened. Tesla did it. Elon put the flag in the sand. The world is changed, for the better.
This is a big problem that goes back to what I wrote when Tesla opened its Gigafactory in 2016: "The big problem is not even about Elon or Tesla. The big problem is the ability of the human being to dream, the possibility of risking a lot for an extremely slim but worthwhile opportunity. The big problem is the human ability to dream about things that seem impossible at first, and then get to work to realize those dreams. "
With these first 4 Tesla missions checked as completed, what is the next step? Well, there is the second secret master plan of Tesla (part two), but I think that there remains only one key mission: continue to accelerate the transition. This is done by continuing to improve vehicles (and energy products), continuing to reduce costs and continuing to leverage the acceleration for the rest of the market. Yes?
About the author
Zachary Shahan Zach tries to help the society to help herself (and other species). He spends most of his time here CleanTechnica as director and editor. He is also the president of Important media and the director / founder of Obsession EV and Solar love. Zach is recognized worldwide as an expert in electric vehicles, solar energy and energy storage. He has lectured on clean technologies at conferences in India, the United Arab Emirates, Ukraine, Poland, Germany, the Netherlands, the United States and Canada. Zach has long-term investments in TSLA, FSLR, SPWR, SEDG and ABB. After years devoted to sun protection and electric vehicles, he simply has a lot of confidence in these companies and has the impression that they are good clean tech companies in which to invest. it does not offer any professional investment advice and should not be held responsible for your loss of money, so do not rush.
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